Startup directory launch strategy — coordinates submissions across multiple product launch and discovery platforms for maximum visibility, backlinks, and early users. Covers platform selection (Product Hunt, BetaList, Hacker News, Indie Hackers, Peerlist, DevHunt, Uneed, Fazier, MicroLaunch, Open Launch, TAAFT, Futurepedia, and the full long tail in references/platform-guide.md), launch sequencing (instant-list first, editorial-review last), backlink stacking (DA/DR comparison across directories), listing optimization, timing strategy, and multi-platform coordination. Use when not sure which directories are worth submitting to, launch didn't get traction, want more backlinks but don't know where to start, deciding launch order across directories, or overwhelmed by how many directories exist. Do NOT use for a single specific platform (use the platform skill instead). Do NOT use for paid advertising (use /sales-b2b-advertising).
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name
sales-launch-directory
description
Startup directory launch strategy — coordinates submissions across multiple product launch and discovery platforms for maximum visibility, backlinks, and early users. Covers platform selection (Product Hunt, BetaList, Hacker News, Indie Hackers, Peerlist, DevHunt, Uneed, Fazier, MicroLaunch, Open Launch, TAAFT, Futurepedia, and the full long tail in references/platform-guide.md), launch sequencing (instant-list first, editorial-review last), backlink stacking (DA/DR comparison across directories), listing optimization, timing strategy, and multi-platform coordination. Use when not sure which directories are worth submitting to, launch didn't get traction, want more backlinks but don't know where to start, deciding launch order across directories, or overwhelmed by how many directories exist. Do NOT use for a single specific platform (use the platform skill instead). Do NOT use for paid advertising (use /sales-b2b-advertising).
argument-hint
[describe your product and what you want from directory submissions]
Helps the user plan and execute a coordinated launch across multiple startup directories and discovery platforms — choosing which to submit to, in what order, and how to optimize each listing for maximum visibility, backlinks, and early users.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
What are you launching?
A) SaaS / software tool
B) Mobile app
C) API / developer tool
D) No-code / low-code tool
E) Physical product or service
F) Something else — describe it
What stage is your product?
A) Idea / concept — no working product yet
B) MVP / prototype — functional but early
C) Launched — live with some users
D) Growing — looking for more distribution
What's your primary goal?
A) First users and feedback
B) SEO backlinks
C) Community visibility and social proof
D) All of the above
What's your budget for paid listings?
A) $0 — free submissions only
B) Under $50 — can afford one or two paid options
C) $100-500 — willing to invest in expedited/featured placements
D) Budget is flexible — optimize for results
Any timing constraints?
A) ASAP — want listings live as fast as possible
B) Coordinating with a specific launch date
C) No rush — steady rollout over weeks/months
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
Step 2 — Route or answer directly
If the request maps to a single platform, route:
Open Launch-specific questions → /sales-openlaunch
Managed directory submission service → /sales-getmorebacklinks
Otherwise, answer directly from the directory knowledge below.
Step 3 — Directory reference
Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
Gotchas
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
Pricing changes. All prices listed are best-effort snapshots. MicroLaunch Pro, LaunchingNext expedited, CtrlAlt.cc paid launch, and BetaList pricing may change. Verify before purchasing.
DR/DA numbers fluctuate. Domain ratings change over time. The rankings above are directionally correct but exact numbers may shift.
Product Hunt is not a directory. It's a launch event. Don't treat it like the others — it requires separate preparation, community building, and timing strategy.
"Dofollow" claims vary. Some directories report dofollow but individual listings may vary. Always verify after your listing goes live by inspecting the HTML.
Editorial queues are unpredictable. "Up to 2 months" is a documented worst case, not a guarantee. Some platforms review faster, some slower.
Small platforms have small traffic. Most directories in this list have modest traffic (5K-25K/mo). Set realistic expectations — directory submissions are a long-term SEO play, not an overnight traffic source.
Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.
Before recommending a specific platform skill
This skill covers a strategy domain across many platforms. Before pointing the user to any specific platform skill (any /sales-{platform} listed in ## Related skills, e.g., /sales-mailshake, /sales-klaviyo, /sales-apollo), read that platform skill's actual SKILL.md first. The 1-line description in ## Related skills is enough to identify a candidate — it's not enough to commit to it or to write a prompt that invokes it well.
How to read it:
If ~/.claude/skills/{skill-name}/SKILL.md exists locally, Read it.
For sales-* skills, WebFetch directly from this repo: https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md — e.g., for sales-mailshake: https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md.
For non-sales-* skills (third-party), look up {org}/{repo} in ~/.claude/skills/sales-do/references/skill-sources.md if installed and fetch the same skills/{skill-name}/SKILL.md path under that repo.
After reading, ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its argument-hint shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's argument-hint. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.
Related skills
/sales-openlaunch — Open Launch platform help (open-source PH alternative, DR65 backlinks)
/sales-ctrlaltcc — CtrlAlt.cc platform help
/sales-productburst — ProductBurst platform help (daily/weekly rankings, badges)
/sales-microlaunch — MicroLaunch platform help (30-day leaderboard, deals marketplace)
/sales-launchingnext — LaunchingNext platform help (curated startup directory)
/sales-solopush — SoloPush platform help (indie maker community, no-pressure launch)
/sales-sideprojectors — SideProjectors platform help (buy/sell side projects)
/sales-resourcefyi — Resource.fyi platform help (curated dev/designer tools directory, 2,519+ resources, 25+ categories, community upvoting)
/sales-launchvibe — LaunchVibe platform help (daily launches, XP gamification, DR10 dofollow, 1,000+ founders)
/sales-toolify — Toolify.ai platform help (26K+ AI tools, 450+ categories, ~2-5M visits/mo, $49-99 listing, 6+ dofollow backlinks)
/sales-getmorebacklinks — GetMoreBacklinks managed directory submission service ($87-$247, 50-200 directories submitted for you)
/sales-funnel — Build and optimize sales funnels for conversion
/sales-audience-growth — Grow your email list and subscriber base
/sales-checkout — Optimize landing pages and checkout for conversion
/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install:
npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Plan a full multi-directory launch
User says: "I built a no-code analytics tool and want to launch it across as many directories as possible to get backlinks and early users"
Skill does:
Suggests Phase 2 paid fast-track if budget allows: MicroLaunch Pro ($39), CtrlAlt.cc ($39), LaunchingNext ($99)
Submits to all free editorial queues on Day 1 for long-tail backlinks
Plans Product Hunt launch for Week 3 after refining listing based on feedback
Sets up UTM tracking for each platform to measure which drives conversions
Result: 10+ directory submissions with staggered timing, 7+ dofollow backlinks, and clear measurement plan
Example 2: Maximize backlinks on zero budget
User says: "I have no budget but want to get as many SEO backlinks from startup directories as possible"
Skill does:
Lists all free-submission directories sorted by backlink strength
Starts with instant listings (SoloPush, ProductBurst) for immediate backlinks
Submits to all free editorial queues (CtrlAlt.cc, MicroLaunch, LaunchingNext, SideProjectors)
Recommends Show HN for high-DR free dofollow backlinks and Indie Hackers for community engagement (nofollow but highest conversion)
Sets up Google Search Console to track when backlinks are indexed
Result: 8+ dofollow backlinks from free submissions, staggered over 1-3 months
Example 3: Choose between directories for a specific product type
User says: "I built a Shopify app — which startup directories should I prioritize?"
Skill does:
Prioritizes directories where e-commerce/Shopify tools get the most traction
Recommends ProductBurst and CtrlAlt.cc (both have strong tool/SaaS categories)
Suggests MicroLaunch for the deals marketplace (Shopify merchants love lifetime deals)
Adds Shopify App Store as the primary channel (not covered by this skill but critical)
Plans Product Hunt launch timed with a Shopify app update or milestone
Result: Platform-specific priority list with rationale for each recommendation
Troubleshooting
Submitted to many directories but getting no traffic
Symptom: Listed on 5+ directories but referral traffic is negligible
Cause: Most startup directories have modest traffic (5K-25K/mo). Individual referrals may be single-digit daily visitors. The value is cumulative backlinks and long-tail discovery, not immediate traffic spikes.
Solution: Shift expectations — directory submissions are an SEO play (backlinks compound over months) and social proof play (listed on X directories), not a traffic acquisition strategy. For traffic, pair with Reddit, Hacker News Show HN, and Product Hunt. Use /sales-audience-growth for high-traffic acquisition channels.
Not sure which directories to prioritize
Symptom: Overwhelmed by the number of options, limited time
Cause: There are 50+ startup directories. Submitting to all of them is time-consuming and most have diminishing returns.
Solution: Start with the 7 directories in the first-party skills list — they cover the range of backlink strength and models. Submit to instant-listing platforms first (takes 10 minutes each), then queue the editorial ones. If you have time for more, check the third-party platforms table. Prioritize by backlink strength and relevance to your product category.
Listings going live at random times, ruining coordinated launch
Symptom: Wanted a coordinated launch but editorial queues approved at unpredictable times
Cause: Free editorial queues (CtrlAlt.cc, MicroLaunch, LaunchingNext) don't guarantee timing. Your listing may go live weeks before or after you planned.
Solution: Only coordinate timing on platforms you control: instant-listing platforms (SoloPush, ProductBurst) and paid fast-track options. Treat free editorial submissions as "bonus" listings that will go live eventually. Don't plan your Product Hunt launch around when editorial queues approve you — those are independent.
