MailerLite platform help — email campaigns, automation workflows, landing pages, signup forms, websites, e-commerce, digital products, paid newsletters, transactional email, and email verification. Use when emails aren't reaching subscribers, automation workflow isn't triggering, landing page conversion is low, signup forms aren't collecting leads, MailerLite account got suspended or rejected, domain authentication (SPF/DKIM) setup is failing, free plan limits are too restrictive, or you need help with the MailerLite API. Do NOT use for cross-platform email strategy (use /sales-email-marketing) or general deliverability (use /sales-deliverability).
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name
sales-mailerlite
description
MailerLite platform help — email campaigns, automation workflows, landing pages, signup forms, websites, e-commerce, digital products, paid newsletters, transactional email, and email verification. Use when emails aren't reaching subscribers, automation workflow isn't triggering, landing page conversion is low, signup forms aren't collecting leads, MailerLite account got suspended or rejected, domain authentication (SPF/DKIM) setup is failing, free plan limits are too restrictive, or you need help with the MailerLite API. Do NOT use for cross-platform email strategy (use /sales-email-marketing) or general deliverability (use /sales-deliverability).
argument-hint
[describe what you need help with in MailerLite]
license
MIT
version
1.0.0
tags
["sales","email-marketing","platform"]
github
https://github.com/mailerlite
MailerLite Platform Help
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
What do you need help with?
A) Email campaigns — creating, sending, templates, A/B testing
B) Automation — workflows, triggers, delays, conditions
C) Landing pages — building, optimizing, forms
D) Signup forms & pop-ups — design, targeting, embedding
For API issues: verify API key permissions, check rate limits (120 req/min), validate JSON payloads
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
Account approval is strict — MailerLite manually reviews every new account. If your website is "under construction" or your domain is brand new, expect rejection. Have a live site with clear opt-in methods before signing up.
Free plan reduced to 500 subscribers (Sep 2025) — was 1,000. No templates on the free plan either. If you're outgrowing free, Growing Business at $10/mo unlocks unlimited emails and templates.
Automation is basic — no branching logic or multi-path workflows. If/else conditions exist but flows are linear. For complex automation, consider ActiveCampaign or Klaviyo.
No spam/design testing — MailerLite has no inbox rendering preview across email clients and no spam score testing. Use Litmus or Mail Tester externally.
Account suspension without warning — importing a list with high bounce rates can trigger immediate suspension. Always clean lists with MailerCheck or ZeroBounce before importing.
Customer support is email-only on lower plans — live chat requires Advanced plan ($20/mo). Response times can be slow on Free/Growing Business.
Digital products and paid newsletters require Stripe — no PayPal or other payment processor support for selling through MailerLite.
API rate limit is 120 requests/minute globally — not per endpoint. Batch operations help (up to 50 requests per batch call). Note: subscriber import endpoints are stricter at 5 requests/minute per API token.
Related skills
/sales-email-marketing — Email marketing strategy across all platforms (campaigns, automation, segmentation)
/sales-digital-products — Selling digital products (ebooks, templates, courses)
/sales-transactional-email — Transactional email (provider comparison, API setup)
/sales-kit — Kit platform help (MailerLite alternative for creators)
/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Account rejected
User says: "MailerLite rejected my account and I don't know why"
Skill does: Explains the manual review process, common rejection reasons (new domain, under-construction site, unclear opt-in), and how to appeal with a live site and clear opt-in documentation
Result: User understands what to fix and how to resubmit
Example 2: Automation not triggering
User says: "My welcome automation isn't sending emails to new subscribers"
Skill does: Walks through trigger verification (form vs API vs import), subscriber status check (must be "active"), automation status (must be "active" not "draft"), and common gotchas (subscriber already in the automation)
Result: User identifies the misconfiguration and fixes it
Example 3: API integration
User says: "How do I add subscribers to a group via the MailerLite API?"
Skill does: Shows the POST /api/subscribers endpoint with groups array, explains upsert behavior, provides code example with Bearer auth, notes the 120 req/min rate limit
Result: User has working API integration code
Troubleshooting
Emails going to spam
Symptom: Campaign emails landing in spam for subscribers
Cause: Domain not authenticated, shared IP reputation, or content triggers
Solution: 1) Authenticate domain — add DKIM (CNAME) + SPF (TXT) records in DNS, verify in MailerLite. 2) Check subscriber engagement — remove inactive subscribers (no opens in 90+ days). 3) Avoid spam trigger words in subject lines. 4) On Enterprise, request dedicated IP for better reputation control.
High bounce rate on import
Symptom: Importing a list triggers high bounce rate warning or account suspension
Cause: List contains invalid, disposable, or stale email addresses
Solution: Clean the list with MailerCheck (MailerLite's built-in verifier) or ZeroBounce before importing. Remove addresses that haven't engaged in 6+ months. Start with your most engaged segment and gradually import the rest.
Automation skipping subscribers
Symptom: Some subscribers enter the automation but skip certain steps
Cause: Subscriber status changed mid-workflow, or step conditions exclude them
Solution: Check each step's conditions. Verify subscriber status is "active" throughout. Check if the subscriber was removed from the triggering group. Review the automation activity log for specific subscriber paths.
