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Revenue, conversion rate, AOV, and funnel drop-off using GA4 ecommerce events.
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The correct GA4 Data API names for fields models most often get wrong. Use these before calling `get_ga4_data` — wrong names return a hard error.
The correct shape for `dimension_filter` in `get_ga4_data`. Wrong structure returns an "Invalid dimension_filter" error. Use these templates.
Measure traffic arriving from AI tools — ChatGPT, Claude, Perplexity, Gemini, Copilot, and others — and understand how it behaves compared to other channels.
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Showing SKILL.md
| name | ecommerce-analysis |
| description | Revenue, conversion rate, AOV, and funnel drop-off using GA4 ecommerce events. |
Revenue, conversion rate, AOV, and funnel drop-off using GA4 ecommerce events.
GA4 ecommerce uses specific API names — do not guess:
| Concept | GA4 API name |
|---|---|
| Revenue | purchaseRevenue |
| Transactions | ecommercePurchases |
| AOV | averagePurchaseRevenue |
| Add to cart | addToCarts |
| Checkout started | checkouts |
| Cart-to-view rate | cartToViewRate |
| Purchase-to-view rate | purchaseToViewRate |
| Item views | itemsViewed |
| Item revenue | itemRevenue |
| Items purchased | itemsPurchased |
| Product name | itemName |
| Product category | itemCategory |
| Transaction ID | transactionId |
dimensions: ["date"]
metrics: ["ecommercePurchases", "purchaseRevenue", "averagePurchaseRevenue"]
date_range: last 30 days
order_by: date ASC
dimensions: ["sessionDefaultChannelGroup"]
metrics: ["itemsViewed", "addToCarts", "checkouts", "ecommercePurchases",
"cartToViewRate", "purchaseToViewRate"]
date_range: last 30 days
order_by: ecommercePurchases DESC
Drop-off between stages = 1 - (next_stage / current_stage).
The biggest drop-off is the highest-leverage fix.
dimensions: ["itemName", "itemCategory"]
metrics: ["itemsViewed", "addToCarts", "itemsPurchased", "itemRevenue"]
date_range: last 30 days
order_by: itemRevenue DESC
dimensions: ["sessionDefaultChannelGroup"]
metrics: ["ecommercePurchases", "purchaseRevenue", "averagePurchaseRevenue"]
date_range: last 30 days
order_by: purchaseRevenue DESC
itemId or itemSku cannot be combined with session-level metricsecommercePurchases cannot be combined with eventCount in the same query