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Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.
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Based on SOC occupation classification
Generate high-converting Meta ad copy matched to specific image creatives. Analyzes visuals, writes copy that reinforces the image, cross-references account performance data through the official Ads CLI adapter when available, and outputs payload-ready variants.
Track creative performance over time and detect fatigue before it kills ROAS. Monitors CTR decay, frequency creep, and CPC inflation at the ad level.
Prepare and upload Meta ad copy/images with official Ads CLI-first workflows where supported. Builds payloads, enforces dry-run/PAUSED-only guardrails, and creates or refreshes ads only after approval. Downstream of ad-copy-generator.
Meta Ads management and reporting — daily checks, campaign performance, creative fatigue, bleeders, winners. Uses a local adapter over Meta Ads CLI in mock/read-only/live-approved modes.
Meta Pixel + Conversions API (CAPI) setup, audit, testing, and EMQ optimization. Covers browser pixel installation, server-side CAPI implementation, deduplication, advanced matching, and Event Match Quality scoring across all major platforms.
| name | budget-optimizer |
| description | Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners. |
| metadata | {"openclaw":{"emoji":"💰","user-invocable":true,"requires":{"tools":["bash"],"env":[]}}} |
Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.
Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).
Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"
Compare performance across campaigns, recommend moving budget from losers to winners.
Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"
Check if campaigns are on pace for their daily/lifetime budgets.
Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"
# Efficiency ranking
./run.sh efficiency [--account act_123] [--preset last_7d]
# Spend pacing check
./run.sh pacing [--account act_123]
ad-config.jsonworkspace/brand/learnings.mdBudget changes are high-risk actions. This skill: