| name | budget-optimizer |
| description | Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners. |
| metadata | {"openclaw":{"emoji":"💰","user-invocable":true,"requires":{"tools":["bash"],"env":[]}}} |
Budget Optimizer — Put Money Where It Works
Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.
Reports
Efficiency Analysis
Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).
Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"
Budget Shift Recommendations
Compare performance across campaigns, recommend moving budget from losers to winners.
Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"
Spend Pacing
Check if campaigns are on pace for their daily/lifetime budgets.
Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"
Scripts
./run.sh efficiency [--account act_123] [--preset last_7d]
./run.sh pacing [--account act_123]
Invocation
- Pull campaign and adset level insights
- Calculate efficiency metrics (CPA, ROAS, CPC relative to spend)
- Compare against benchmarks in
ad-config.json
- Identify top and bottom performers
- Calculate recommended budget shifts (% based)
- Present recommendations with clear reasoning
- Never adjust budget without explicit approval
- Log decisions to
workspace/brand/learnings.md
Safety
Budget changes are high-risk actions. This skill:
- Always shows current vs. recommended budget
- Explains the reasoning (data-backed)
- Waits for explicit "yes" before executing
- Logs every budget change for audit trail
