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Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.
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SOC 職業分類に基づく
| name | budget-optimizer |
| description | Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners. |
| metadata | {"openclaw":{"emoji":"💰","user-invocable":true,"requires":{"tools":["bash"],"env":[]}}} |
Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.
Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).
Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"
Compare performance across campaigns, recommend moving budget from losers to winners.
Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"
Check if campaigns are on pace for their daily/lifetime budgets.
Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"
# Efficiency ranking
./run.sh efficiency [--account act_123] [--preset last_7d]
# Spend pacing check
./run.sh pacing [--account act_123]
ad-config.jsonworkspace/brand/learnings.mdBudget changes are high-risk actions. This skill:
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Track creative performance over time and detect fatigue before it kills ROAS. Monitors CTR decay, frequency creep, and CPC inflation at the ad level.
Prepare and upload Meta ad copy/images with official Ads CLI-first workflows where supported. Builds payloads, enforces dry-run/PAUSED-only guardrails, and creates or refreshes ads only after approval. Downstream of ad-copy-generator.
Meta Ads management and reporting — daily checks, campaign performance, creative fatigue, bleeders, winners. Uses a local adapter over Meta Ads CLI in mock/read-only/live-approved modes.
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