| name | trend-spotter |
| description | Identifies trending topics, hashtags, content formats, and cultural moments relevant to your brand. Helps time influencer campaigns for maximum relevance and engagement. |
Trend Spotter
This skill helps you identify and capitalize on trends that matter to your audience. It monitors social conversations, emerging topics, viral content formats, and cultural moments to inform influencer campaign timing and content strategy.
When to Use This Skill
- Planning campaign timing and themes
- Identifying trending content formats to incorporate
- Finding viral moments to leverage
- Discovering emerging hashtags and challenges
- Understanding cultural conversations relevant to your brand
- Staying ahead of competitor trend adoption
What This Skill Does
- Trend Identification: Spots emerging trends across platforms
- Relevance Assessment: Evaluates trend fit for your brand
- Timing Analysis: Determines optimal moment to act
- Format Discovery: Identifies trending content formats
- Cultural Monitoring: Tracks cultural moments and conversations
- Competitor Tracking: Monitors competitor trend adoption
How to Use
Discover Current Trends
What trends are relevant for [brand/industry] right now?
Find trending content formats on [platform] for [category]
Plan Around Trends
What upcoming cultural moments should [brand] consider for influencer campaigns?
Analyze Specific Trends
Should [brand] participate in [trend/challenge]? Analyze the opportunity.
Instructions
When a user requests trend analysis:
-
Define Trend Parameters
### Trend Analysis Parameters
**Brand/Industry**: [name]
**Target Platforms**: [platforms]
**Target Audience**: [audience description]
**Geographic Focus**: [regions]
**Time Horizon**: [immediate/this month/this quarter]
**Content Categories**: [relevant categories]
-
Identify Current Trends
## Current Trend Landscape
### Trending Topics
| Topic | Platform | Volume | Relevance | Lifespan |
|-------|----------|--------|-----------|----------|
| [Topic 1] | [platform] | High/Med/Low | ⭐⭐⭐⭐⭐ | [days/weeks] |
| [Topic 2] | [platform] | High/Med/Low | ⭐⭐⭐⭐ | [days/weeks] |
| [Topic 3] | [platform] | High/Med/Low | ⭐⭐⭐ | [days/weeks] |
### Trending Hashtags
| Hashtag | Platform | Posts | Growth | Brand Fit |
|---------|----------|-------|--------|-----------|
| #[hashtag1] | [platform] | [volume] | +[%] | ✅/⚠️/❌ |
| #[hashtag2] | [platform] | [volume] | +[%] | ✅/⚠️/❌ |
### Trending Audio/Sounds
| Sound | Platform | Uses | Origin | Brand Safe |
|-------|----------|------|--------|------------|
| [sound 1] | TikTok | [count] | [source] | ✅/⚠️/❌ |
| [sound 2] | Reels | [count] | [source] | ✅/⚠️/❌ |
### Trending Challenges
| Challenge | Platforms | Participation | Difficulty | Risk |
|-----------|-----------|---------------|------------|------|
| [challenge 1] | [platforms] | [level] | [easy/medium/hard] | [risk level] |
-
Analyze Content Format Trends
## Trending Content Formats
### Video Formats
| Format | Platform | Performance | Example | Adoption |
|--------|----------|-------------|---------|----------|
| [Format 1] | [platform] | [engagement] | [example] | Rising/Peak/Declining |
| [Format 2] | [platform] | [engagement] | [example] | Rising/Peak/Declining |
**Hot Formats Right Now**:
1. **[Format Name]**
- What it is: [description]
- Why it works: [explanation]
- Best for: [use cases]
- How to adapt: [brand approach]
Example: [link or description]
What it is: [description]
Why it works: [explanation]
Best for: [use cases]
How to adapt: [brand approach]
| Format | Platform | Status | When to Adopt |
|--------|----------|--------|---------------|
| [format] | [platform] | Early adopter phase | Now for first-mover advantage |
| [format] | [platform] | Growing | Next 2-4 weeks |
| Format | Platform | Why Declining | Alternative |
|--------|----------|---------------|-------------|
| [format] | [platform] | [reason] | [alternative] |
Example
User: "What TikTok trends should a fitness brand leverage right now?"
Output:
# TikTok Fitness Trends Report
## Top Trends to Leverage Now
### 1. "Hot Girl Walk" Evolution
- **What**: Walking content with self-improvement audio
- **Volume**: 2.3B views on related hashtags
- **Status**: Still growing, evolved into multiple variations
- **Brand Fit**: ⭐⭐⭐⭐⭐ Perfect for fitness apparel/supplements
- **How to Use**: Partner with lifestyle influencers for "walk with me" content featuring products
### 2. "75 Hard" / Challenge Content
- **What**: Fitness challenge documentation
- **Volume**: 1.8B views
- **Status**: Evergreen, consistent interest
- **Brand Fit**: ⭐⭐⭐⭐ Great for supplements, programs
- **How to Use**: Sponsor influencers doing challenges, provide products as part of their journey
### 3. GRWM (Get Ready With Me) Workout Edition
- **What**: Pre-workout routines showing products used
- **Volume**: Rising trend
- **Status**: Early growth phase - first mover advantage
- **Brand Fit**: ⭐⭐⭐⭐⭐ Perfect for all fitness products
- **How to Use**: Brief creators on "GRWM: Gym Edition" showing outfit + supplements + routine
## Content Format Recommendation
Best performing format: 15-30 second videos with:
- Hook in first 2 seconds
- Trending audio
- Text overlay
- Quick cuts
## Hashtags to Use
#FitTok (42B views)
#GymTok (18B views)
#[Your product category specific]
Tips for Success
- Act fast but thoughtfully - Trends move quickly, but brand safety matters
- Adapt, don't copy - Put your brand's spin on trends
- Consider timing - Early is better, but not too early
- Monitor continuously - Set up regular trend reviews
- Know when to skip - Not every trend is for every brand
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