| name | money-back-guarantee-design |
| description | Use when designing course refund policy. Guarantee is a sales tool + risk management.
|
Money-Back Guarantee Design
Guarantee structure: 30-day satisfaction, 60-day completion, 90-day results. Stronger guarantees = higher conversion + lower refunds.
Guarantee tiers
| Tier | Window | Condition |
|---|
| Standard | 30 days | No questions asked |
| Strong | 60 days | Must show effort |
| Premium | 90 days | Must complete course |
| Outcome | 1 year | Must achieve specific result |
| Lifetime | Forever | Reasonable use |
Why strong guarantees work
- Removes barrier — customers afraid of wasting money
- Forces quality — bad product gets returned
- Marketing message — 'risk-free' is powerful
- Filter — serious customers more likely to buy
Refund rate management
Healthy refund rates:
- 30-day guarantee: 5-15% refund rate
- 60-day: 8-15%
- 90-day: 10-20%
- Lifetime: 5-10%
High refund rate signals:
- Pricing-experience mismatch
- Poor onboarding
- Misleading marketing
- Quality issues
Manage refunds as quality control.
Where this fits in the X3 empire
Guarantee policy for CardPrepAI courses.
