| name | review-velocity-and-response |
| description | Use when managing review velocity. Reviews are the #2 local ranking factor and the #1 conversion factor.
|
Review Velocity and Response
Reviews drive: local rank + click-through + conversion. Active acquisition + 100% response rate = the rule.
Review acquisition tactics
- Post-transaction email (immediately after purchase/service)
- Text follow-up (SMS, 80%+ open rate)
- In-product prompt (when customer is happy)
- QR code at point-of-sale
- Personal handwritten thank-you with review request
- Loyalty rewards (after review, not bribe)
- Make leaving review frictionless (direct link to GBP review)
Response discipline
- Respond to EVERY review (positive and negative)
- Positive: short thank-you, reinforce point of praise
- Negative: empathetic acknowledgment, action taken, contact info
- Don't: argue, defensive, generic templates
- Timing: within 24-48 hours
- Voice: brand voice, professional
Review velocity targets
By business stage:
- New business: 5-10 reviews/month target
- Growth: 20-30/month
- Mature: 30+/month
Velocity matters as much as count. 100 reviews in 2 years > 100 reviews in 10 years.
Where this fits in the X3 empire
Review acquisition system for X3 entities.