review-velocity-and-response

name	review-velocity-and-response
description	Use when managing review velocity. Reviews are the #2 local ranking factor and the #1 conversion factor.

Review Velocity and Response

Reviews drive: local rank + click-through + conversion. Active acquisition + 100% response rate = the rule.

Review acquisition tactics

1. Post-transaction email (immediately after purchase/service)
2. Text follow-up (SMS, 80%+ open rate)
3. In-product prompt (when customer is happy)
4. QR code at point-of-sale
5. Personal handwritten thank-you with review request
6. Loyalty rewards (after review, not bribe)
7. Make leaving review frictionless (direct link to GBP review)

Response discipline

1. Respond to EVERY review (positive and negative)
2. Positive: short thank-you, reinforce point of praise
3. Negative: empathetic acknowledgment, action taken, contact info
4. Don't: argue, defensive, generic templates
5. Timing: within 24-48 hours
6. Voice: brand voice, professional

Review velocity targets

By business stage:

• New business: 5-10 reviews/month target
• Growth: 20-30/month
• Mature: 30+/month

Velocity matters as much as count. 100 reviews in 2 years > 100 reviews in 10 years.

Where this fits in the X3 empire

Review acquisition system for X3 entities.