| name | community-launch |
| description | Select the right developer community platform(s) for a product launch, time the posts correctly per platform, and draft the submission with platform-specific norms applied. |
| triggers | ["Product Hunt","Hacker News","community launch","Show HN","where to launch","developer community submission","Reddit launch"] |
| role | growth |
| layer | growth |
| version | 0.1.0 |
| sources | ["Hacker News Guidelines — Y Combinator (current)","Product Hunt maker community norms — Product Hunt (observed, 2022–2024)","aether-launch-copilot knowledge base — aether (2026)","Reforge PLG Series — Reforge (2023)"] |
| borrowed_from | null |
Community Launch
Purpose
Selects the right developer community platforms for a product launch and produces platform-specific submission content. Prevents the two most common failures: submitting everywhere simultaneously (dilutes upvote concentration) and violating platform norms (triggers downvotes or removal).
Built for founders and DevRel leads who know they should post to developer communities but don't know which ones, when, or how to write for each platform's specific culture.
Inputs
| Input | Required? | Description |
|---|
| Product type | Required | Developer tool / API / consumer app / enterprise / open-source |
| Target persona | Required | Primary user: developer / founder / researcher / designer |
| Launch day | Required | Date of D0 hero announcement |
| Product Hunt pre-launch | Optional | Whether a PH profile has been set up and teaser posted |
| Community presence | Optional | Existing presence in relevant communities (karma, account age) |
| Demo available | Optional | Whether a live demo or video demo is available |
| Open-source | Optional | Whether the product is open-source or has an OSS component |
| Brain context | Optional | Prior community post performance |
Brain read (if connected):
brain/read: community_post_performance, persona_community_activity
Outputs
| Output | Format | Description |
|---|
| Platform selection | Markdown decision table | Selected platforms with rationale; excluded platforms with reason |
| Post timing schedule | Markdown table | Platform × day × time (local timezone) |
| Submission drafts | Markdown | Platform-specific post content, formatted per platform norms |
Brain write (if connected):
brain/write: community_platform_selected, post_timing, submission_performance
Decision Logic
