shopify-admin-traffic-by-page-report

name	shopify-admin-traffic-by-page-report
role	conversion-optimization
description	Report sessions, conversion rate, and bounce rate for every product and collection page using Shopify's analytics API — surfaces which pages earn eyeballs and which convert them.
toolkit	shopify-admin, shopify-admin-execution
api_version	2025-01
graphql_operations	["shopifyqlQuery:query"]
status	stable
compatibility	Claude Code, Cursor, Codex, Gemini CLI

Purpose

Queries Shopify's built-in analytics engine (ShopifyQL) to surface session-level traffic data scoped to product and collection pages. Shows which pages are attracting the most traffic, how many sessions convert to orders, and where visitors are bouncing — ready input for SEO prioritisation, merchandising focus, and A/B test targeting. Read-only — no mutations are executed.

Prerequisites

• Authenticated Shopify CLI session: shopify auth login --store <domain>
• API scopes: read_reports
• Shopify plan: ShopifyQL analytics is available on Basic and above; availability of sessions as a data source requires Shopify plan or higher

Parameters

Parameter	Type	Required	Default	Description
store	string	yes	—	Store domain (e.g., mystore.myshopify.com)
format	string	no	human	Output format: human or json
dry_run	bool	no	false	Preview operations without executing mutations
days_back	integer	no	30	Lookback window in days (e.g., 30 = last 30 days)
page_type	string	no	both	Filter to: products, collections, or both
top_n	integer	no	25	Number of pages to show in the ranked output
sort_by	string	no	sessions	Ranking metric: sessions, conversion_rate, or bounce_rate

Workflow Steps

1. OPERATION: shopifyqlQuery — query (all landing pages) Inputs: ShopifyQL string FROM sessions SHOW sessions, conversion_rate GROUP BY landing_page_path SINCE -<days_back>d UNTIL today ORDER BY sessions DESC LIMIT 250; sessions and conversion_rate are the confirmed available metrics for this data source Expected output: All landing pages with session counts and conversion rates; paginate via OFFSET if result count equals 250

2. In-memory filtering: Filter rows where landing_page_path starts with /products/ (product pages) or /collections/ (collection pages); apply page_type parameter; sort by sort_by; truncate to top_n; flag pages with sessions above median and conversion_rate < 0.02 as high_traffic_low_conversion

Note: ShopifyQL does not support LIKE, WHERE string prefix filters, or aggregate aliases that shadow reserved column names (sessions, conversion_rate). All page-type filtering must be done in-memory after fetching all rows.

GraphQL Operations

# shopifyqlQuery:query (page traffic) — validated against api_version 2025-01
query TrafficByPage($query: String!) {
  shopifyqlQuery(query: $query) {
    parseErrors
    tableData {
      columns {
        name
        dataType
        displayName
      }
      rows
    }
  }
}

The $query variable (single call — all landing pages, filtered in-memory):

FROM sessions
SHOW sessions, conversion_rate
GROUP BY landing_page_path
SINCE -<days_back>d
UNTIL today
ORDER BY sessions DESC
LIMIT 250

Then filter rows in-memory:

• Product pages: landing_page_path.startsWith('/products/')
• Collection pages: landing_page_path.startsWith('/collections/')
• conversion_rate is returned as a decimal (e.g. 0.016 = 1.6%) — multiply by 100 for display

Confirmed live against 2025-01: sessions (INTEGER) and conversion_rate (PERCENT) are the available metrics. WHERE … LIKE, bounce_rate, converted_sessions, and aggregate aliases that shadow reserved names are not supported in ShopifyQL FROM sessions.

Session Tracking

Claude MUST emit the following output at each stage. This is mandatory.

On start, emit:

╔══════════════════════════════════════════════╗
║  SKILL: traffic-by-page-report               ║
║  Store: <store domain>                       ║
║  Started: <YYYY-MM-DD HH:MM UTC>             ║
╚══════════════════════════════════════════════╝

After each step, emit:

[N/TOTAL] <QUERY|MUTATION>  <OperationName>
          → Params: <brief summary of key inputs>
          → Result: <count or outcome>

On completion, emit:

For format: human (default):

══════════════════════════════════════════════
OUTCOME SUMMARY
  Lookback window:      <days_back> days
  Page type:            <products|collections|both>
  Pages analysed:       <n>
  Top session page:     <path> (<n> sessions)
  Top converting page:  <path> (<pct>%)
  Errors:               0
  Output:               traffic_by_page_<date>.csv
══════════════════════════════════════════════

For format: json, emit:

{
  "skill": "traffic-by-page-report",
  "store": "<domain>",
  "started_at": "<ISO8601>",
  "completed_at": "<ISO8601>",
  "dry_run": false,
  "steps": [
    { "step": 1, "operation": "ProductPageTraffic", "type": "query", "params_summary": "products, last <days_back> days", "result_summary": "<n> product pages returned", "skipped": false },
    { "step": 2, "operation"          
  
   
     
     
     
     
     
     
  

Output Format

CSV file traffic_by_page_<YYYY-MM-DD>.csv with one row per page:

Column	Description
page_type	product or collection
page_path	URL path (e.g., /products/red-sneaker)
sessions	Total sessions landing on this page
conversion_rate_pct	Conversion rate as a percentage (API returns decimal; multiplied by 100)
optimisation_flag	high_traffic_low_conversion if sessions > median and conversion_rate < 2%

For format: human, a ranked table is printed inline truncated to top_n, followed by a short list of optimisation candidates flagged with high_traffic_low_conversion.

Error Handling

Error	Cause	Recovery
parseErrors non-empty	Invalid ShopifyQL syntax — each error is a plain string	Log each string, surface to user; common causes: aliasing a reserved column name (sessions, conversion_rate), using LIKE, or referencing a non-existent column like converted_sessions or bounce_rate
tableData is null	No analytics data for the period	Extend days_back; confirm the store has traffic
ACCESS_DENIED / read_reports scope missing	Scope not granted at auth time	Re-authenticate adding read_reports scope
THROTTLED	Analytics query rate limit	Wait 2 s, retry up to 3 times
No product/collection rows after filtering	Dev/test store or no direct landing traffic to catalog pages	Widen days_back; note that most traffic may enter via homepage

Best Practices

1. A conversion_rate_pct below 1% on a high-traffic product page is worth investigating — check whether the product is out of stock, has poor images, or lacks a clear call-to-action.
2. Collection pages with high bounce rates often signal a poor match between the ad or search term that drove the session and the collection content — review the collection SEO title.
3. Use page_type: products after a new product launch to track early traction without noise from collection traffic.
4. Combine with top-product-performance to correlate high-converting pages with the products generating the most actual revenue.
5. Re-run the report weekly after making on-page changes (copy, imagery, pricing) to measure the impact — the 7-day window (days_back: 7) isolates post-change behaviour cleanly.