ad-campaign-best-practices

name	ad-campaign-best-practices
description	Best practices for creating and managing ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Use when planning campaigns, setting budgets, choosing targeting, or optimizing performance.

When creating ad campaigns with Adspirer MCP, follow these best practices:

Campaign Creation Workflow

Always follow this order when creating Google Ads campaigns:

1. Research keywords first using research_keywords - never skip this step
2. Discover existing assets using discover_existing_assets before uploading new ones
3. Validate assets with validate_and_prepare_assets before campaign creation
4. Create the campaign with all validated assets and researched keywords

For Meta Ads campaigns:

1. Check connected accounts with get_connections_status
2. Use search_meta_targeting or browse_meta_targeting to find audiences
3. Create the campaign - it will be in PAUSED status for review

For LinkedIn Ads campaigns:

1. Define your professional audience (job titles, industries, company sizes)
2. Choose campaign objective (awareness, consideration, conversions)
3. Set appropriate budget - LinkedIn CPCs are typically higher than other platforms

Budget Guidelines

• Google Ads Search: minimum $10/day, recommended $50+ for meaningful data
• Google Ads Performance Max: minimum $10/day, recommended $50+ for meaningful data
• Meta Ads: minimum $5/day per ad set, recommended $20+ for optimization
• LinkedIn Ads: minimum $10/day, recommended $50+ due to higher CPCs
• TikTok Ads: minimum $20/day at campaign level

Safety Rules

• Campaign creation tools create REAL campaigns that cost REAL money
• Always confirm with the user before creating campaigns
• Never retry campaign creation automatically on error - report to user instead
• All campaigns are created in PAUSED status when possible for user review
• Avoid policy-violating keywords (health conditions, financial hardship, political topics)

Google Ads Specific

• Use research_keywords before every Search campaign - do not use generic SEO keywords
• For Performance Max, always discover existing assets first to avoid duplicate uploads
• Add sitelinks and structured snippets to improve ad quality score
• Use suggest_ad_content for AI-generated headlines and descriptions

Multi-Platform Strategy

When users want to advertise across multiple platforms:

• Google Ads for high-intent search traffic (people actively searching)
• Meta Ads for awareness and retargeting (visual, interest-based)
• LinkedIn Ads for B2B targeting (job titles, industries, company sizes)
• TikTok Ads for younger demographics and brand awareness (video-first)

Always check which platforms are connected using get_connections_status before suggesting a multi-platform strategy.