niopd-mr-segmentation

name	niopd-mr-segmentation
description	Analyzes and defines market segments for targeting. Use for go-to-market strategy, product focus, or marketing planning.

Market Segmentation Skill

This skill identifies and prioritizes market segments for targeting.

Theoretical Foundation

Segmentation Criteria

Type	Examples
Demographic	Age, income, role, company size
Geographic	Region, urban/rural, climate
Psychographic	Values, lifestyle, priorities
Behavioral	Usage, loyalty, benefits sought

Segment Evaluation

• Size: Is it large enough?
• Growth: Is it growing?
• Accessibility: Can we reach them?
• Compatibility: Does it fit our capabilities?

Instructions

Step 1: Identify Segmentation Basis

What dimensions matter for this market?

Step 2: Define Segments

Segment	Description	Size	Growth
[Segment A]	[Description]	[$XX]	[X%]

Step 3: Profile Each Segment

• Demographics
• Needs and pains
• Buying behavior
• Current solutions

Step 4: Prioritize Segments

Segment	Size	Fit	Priority
[Segment]	H/M/L	H/M/L	1/2/3

Step 5: Generate Report

File path: 02-reports/[YYYYMMDD]-segmentation-v0.md

Output Specifications

• File Naming: [YYYYMMDD]-segmentation-v0.md
• Location: 02-reports/
• Template: references/segmentation-template.md