| name | niopd-ur-personas |
| description | Creates detailed user personas from feedback, interview data, and behavioral analysis. Use for user segmentation, design alignment, stakeholder communication, or empathy building. |
User Persona Creation Skill
This skill creates evidence-based user personas that capture key user segments, their behaviors, goals, and pain points to guide product decisions.
Theoretical Foundation
Origin
Personas were popularized by Alan Cooper (1999) in "The Inmates Are Running the Asylum." They serve as archetypal users representing key segments.
Persona Components
| Component | Description |
|---|
| Demographics | Age, role, context |
| Goals | What they want to achieve |
| Pain Points | Frustrations and challenges |
| Behaviors | How they act and decide |
| Quote | Voice of the segment |
| Scenarios | Context of product use |
When to Use
- Starting a new design project
- Aligning cross-functional teams
- Prioritizing feature requests
- Communicating to stakeholders
- Onboarding new team members
Instructions
Step 1: Gather Data
Collect evidence from:
- User interview transcripts
- Feedback summaries
- Behavioral analytics
- Survey responses
- Support tickets
Step 2: Identify Segments
Group users by:
- Goals and motivations
- Behavior patterns
- Job roles
- Experience levels
- Pain point clusters
Step 3: Select Primary Personas
Choose 2-4 personas representing:
- Primary: Core target user
- Secondary: Important but not primary
- Negative: Who we're NOT designing for
Step 4: Develop Persona Profiles
For each persona, create:
## Persona: [Name]
**Segment**: [Type/Role]
**Photo**: [Illustrative, not real]
### Demographics
- Age: [Range]
- Role: [Job/Title]
- Context: [Where they use product]
### Goals
1. [Primary goal]
2. [Secondary goal]
### Pain Points
1. [Frustration 1]
2. [Frustration 2]
### Behaviors
- [Behavior pattern 1]
- [Behavior pattern 2]
### Quote
"[Representative voice of this segment]"
### Scenario
[Typical use case story]
Step 5: Validate
- Cross-check with data sources
- Review with stakeholders
- Test for empathy and utility
Step 6: Generate Document
File path: 02-reports/[YYYYMMDD]-personas-v0.md
Output Specifications
- File Naming:
[YYYYMMDD]-personas-v0.md
- Location:
02-reports/
- Template:
references/persona-template.md
Related Skills
niopd-ur-feedback: Feedback analysisniopd-ur-interview: Interview summariesniopd-ur-jtbd: Jobs-to-be-Doneniopd-pd-stories: User stories from personas
