competitive-teardown

name	competitive-teardown
description	Analysis of the digital therapy market landscape and competitive product strategy.

Competitive Teardown

Analyze competitors to identify gaps and opportunities in the market.

Teardown Workflow

1. Data Collection

• Website Analysis: Messaging, value prop, UX flow.
• App Store Reviews: User pain points and loved features.
• SEO Analysis: Keywords driving traffic.
• Social Media: Community sentiment.

2. Scoring Rubric

Evaluate competitors on 12 dimensions (score 1-5):

• Feature set
• Ease of use
• Visual design
• Pricing model
• Performance
• Safety/Compliance

Templates

SWOT Analysis

• Strengths: What do they do better?
• Weaknesses: Where do they fail?
• Opportunities: What are they missing?
• Threats: How could they disrupt us?

UX Audit Checklist

• Onboarding flow
• Main interaction model
• Privacy controls
• Visual hierarchy