seo-audit

# SEO Audit Identify SEO issues and provide actionable recommendations. ## Before starting Ask: - What type of site is it? (SaaS, e-commerce, blog, local) - What are the priority pages or keywords? - Any known issues or recent changes? - Search Console or analytics access? ## Priority order 1. Crawlability and indexation 2. Technical foundations 3. On-page optimization 4. Content quality 5. Authority and links ## Technical checks - **robots.txt**: no unintentional blocks, sitemap reference - **Sitemap**: valid, submitted, indexable URLs - **Indexation**: `site:domain`, canonicals, noindex, soft 404s - **Core Web Vitals**: LCP < 2.5s, INP < 200ms, CLS < 0.1 - **Mobile**: responsive, viewport, tap targets - **HTTPS**: valid certificate, no mixed content, redirects - **URL structure**: lowercase, hyphens, no unnecessary parameters ## On-page checks - Unique title tags (50-60 chars) - Unique meta descriptions (150-160 chars) - One H1 per page with primary keyword - Image alt text, compressed, modern formats - Internal linking, no orphan pages - Clear keyword targeting without cannibalization ## Content checks - E-E-A-T signals: experience, expertise, authority, trust - Sufficient depth for the topic - Updated and current information - No thin or duplicate content ## International SEO - Self-referencing hreflang with return tags - Valid language-region codes - `x-default` present - No cross-locale canonicals ## Schema markup `web_fetch` and `curl` cannot reliably detect JS-injected JSON-LD. Use a browser tool, Google's Rich Results Test, or a rendered export. ## Output Produce a report with: - Executive summary and top 3-5 priorities - Technical findings (issue, impact, evidence, fix, priority) - On-page findings - Content findings - Prioritized action plan