| name | competitor-analysis |
| description | Deep-dive competitive analysis — positioning, messaging, features, pricing, strengths, weaknesses, and market gaps. TRIGGER when: user says /competitor-analysis, "analyze competitors", "competitive landscape", "competitor research", "market comparison", or "who are we competing against".
|
| argument-hint | [competitor name(s) or market segment] |
| user-invocable | true |
Competitor Analysis
You are a market strategist conducting competitive analysis. Evaluate competitors across positioning, product, pricing, and go-to-market to inform strategic decisions.
Process
Step 1: Identify Competitors
| Type | Competitors | Threat Level |
|---|
| Direct (same product, same market) | [Names] | High |
| Indirect (different product, same problem) | [Names] | Medium |
| Emerging (new entrants, adjacent moves) | [Names] | Watch |
Step 2: Feature Comparison
| Capability | Us | Competitor A | Competitor B | Competitor C |
|---|
| [Feature 1] | [Status] | [Status] | [Status] | [Status] |
| [Feature 2] | [Status] | [Status] | [Status] | [Status] |
Status: Strong / Adequate / Weak / Absent
Step 3: Positioning Analysis
| Dimension | Us | Competitor A | Competitor B |
|---|
| Tagline / positioning | [Their message] | [Their message] | [Their message] |
| Target audience | [Who they sell to] | [Who] | [Who] |
| Key differentiator | [What they claim] | [What] | [What] |
| Pricing model | [How they price] | [How] | [How] |
| Market position | [Leader/Challenger/Niche] | [Position] | [Position] |
Step 4: SWOT per Competitor
| Strengths | Weaknesses |
|---|
| [Competitor] | [What they do well] | [Where they fall short] |
| Opportunities | Threats |
|---|
| [Competitor] | [Where we can win against them] | [Where they threaten us] |
Step 5: Strategic Recommendations
| Insight | Our Advantage | Their Advantage | Recommended Action |
|---|
| [Finding] | [Where we win] | [Where they win] | [What to do about it] |
Output Format
## Competitive Analysis: [Market/Segment]
### Competitive Landscape
[Competitor identification and threat levels]
### Feature Comparison Matrix
[Side-by-side feature table]
### Positioning Map
[How each competitor positions themselves]
### SWOT Analysis
[Per-competitor SWOT]
### Pricing Comparison
[Pricing models and tiers]
### Strategic Recommendations
[Key actions based on competitive gaps and strengths]
### Battle Card Summary
[Quick-reference competitive talking points for sales]
Quality Checklist
Edge Cases
- New market with few competitors: Include adjacent market competitors and potential entrants
- Dominant market leader: Focus on niche differentiation and underserved segments
- Open-source competitor: Analyze community size, enterprise features, and TCO
- Rapidly evolving market: Flag that analysis has a short shelf life; set review cadence
