mailerlite-email-marketing

name	mailerlite-email-marketing
description	Manage MailerLite email marketing campaigns, automations, subscribers, and e-commerce stores. Create campaigns, manage groups and segments, handle subscribers, and track e-commerce activity.

MailerLite

Manage MailerLite email marketing operations. Create campaigns and automations, manage subscribers and groups, handle e-commerce stores, and track performance with analytics.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure MailerLite API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect MailerLite
		App-specific connection GIF coming soon

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ MailerLite API   │
│   (User Chat)   │     │   (OAuth)    │     │   (v2)          │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect MailerLite│                     │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │MailerLite│
   │  File    │      │ Auth     │           │ Marketing│
   └──────────┘      └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for MailerLite again."

Quick Start

# Get account info
clawlink_call_tool --tool "mailerlite_get_account_info" --params '{}'

# List subscribers
clawlink_call_tool --tool "mailerlite_get_subscribers" --params '{}'

# List campaigns
clawlink_call_tool --tool "mailerlite_get_campaigns" --params '{}'

Authentication

All MailerLite tool calls are authenticated automatically by ClawLink using the user's connected MailerLite account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every MailerLite API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=mailerlite and connect MailerLite (requires an active MailerLite account).
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for mailerlite in the list.

Verify Connection

clawlink_list_tools --integration mailerlite

Response: Returns the live tool catalog for MailerLite.

Reconnect

If MailerLite tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=mailerlite
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration mailerlite

Security & Permissions

• Access is scoped to the connected MailerLite account only.
• All write operations require explicit user confirmation. Before executing any campaign, subscriber, or automation action, confirm the target resource and intended effect with the user.
• Destructive actions (delete automation, delete subscriber, delete shop) are marked as high-impact and must be confirmed.
• Subscriber deletion and GDPR "forget" operations are permanent — confirm before executing.

Tool Reference

Account

Tool	Description	Mode
mailerlite_get_account_info	Get basic MailerLite account details and metadata	Read

Subscribers

Tool	Description	Mode
mailerlite_get_subscribers	List subscribers with pagination	Read
mailerlite_get_subscriber	Get subscriber details by ID	Read
mailerlite_create_subscriber	Create or update (upsert) subscriber by email	Write
mailerlite_update_subscriber	Update existing subscriber details	Write
mailerlite_delete_subscriber	Permanently delete subscriber by ID	Write
mailerlite_forget_subscriber	GDPR-compliant deletion (erases all data within 30 days)	Write

Groups & Segments

Tool	Description	Mode
mailerlite_get_groups	List all subscriber groups	Read
mailerlite_get_group	Get group details by ID	Read
mailerlite_create_group	Create a new subscriber group	Write
mailerlite_update_group	Update group name or settings	Write
mailerlite_delete_group	Permanently delete a group and its associations	Write
mailerlite_add_subscriber_to_group	Add subscriber to a group	Write
mailerlite_remove_subscriber_from_group	Remove subscriber from a group	Write
mailerlite_get_segments	List all subscriber segments	Read
mailerlite_get_segment	Get segment details by ID	Read
mailerlite_create_segment	Create a new segment with criteria	Write
mailerlite_update_segment	Update segment configuration	Write
mailerlite_delete_segment	Permanently delete a segment	Write

Custom Fields

Tool	Description	Mode
mailerlite_get_fields	List all custom fields	Read
mailerlite_get_field	Get custom field details by ID	Read
mailerlite_create_field	Create a new custom field	Write
mailerlite_update_field	Update custom field properties	Write
mailerlite_delete_field	Permanently delete a custom field	Write

Campaigns

Tool	Description	Mode
mailerlite_get_campaigns	List all campaigns with pagination	Read
mailerlite_get_campaign	Get campaign details by ID	Read
mailerlite_create_campaign	Create a new email campaign draft	Write
mailerlite_update_campaign	Update campaign settings and content	Write
mailerlite_delete_campaign	Permanently delete a campaign	Write
mailerlite_schedule_campaign	Schedule campaign for future sending	Write
mailerlite_unschedule_campaign	Remove campaign from schedule	Write
mailerlite_pause_campaign	Pause a sending campaign	Write
mailerlite_resume_campaign	Resume a paused campaign	Write
mailerlite_send_campaign	Send campaign immediately	Write
mailerlite_clone_campaign	Clone an existing campaign	Write

Automations

Tool	Description	Mode
mailerlite_get_automations	List all automations	Read
mailerlite_get_automation	Get automation details by ID	Read
mailerlite_create_automation	Create a new automation workflow	Write
mailerlite_update_automation	Update automation settings	Write
mailerlite_delete_automation	Permanently delete an automation	Write
mailerlite_start_automation	Start an automation	Write
mailerlite_stop_automation	Stop a running automation	Write

E-Commerce

Tool	Description	Mode
mailerlite_get_ecommerce_shops	List all connected e-commerce shops	Read
mailerlite_get_ecommerce_shop	Get shop details by ID	Read
mailerlite_create_ecommerce_shop	Connect a new e-commerce shop	Write
mailerlite_delete_ecommerce_shop	Disconnect an e-commerce shop	Write
mailerlite_get_ecommerce_customers	List customers in a shop	Read
mailerlite_create_ecommerce_customer	Create or update customer	Write
mailerlite_delete_ecommerce_customer	Delete customer from shop	Write
mailerlite_get_ecommerce_products	List products in a shop	Read
mailerlite_create_ecommerce_product	Add a new product	Write
mailerlite_update_ecommerce_product	Update product details	Write
mailerlite_delete_ecommerce_product	Delete product from shop	Write
mailerlite_get_ecommerce_categories	List product categories	Read
mailerlite_create_ecommerce_category	Create a product category	Write
mailerlite_delete_ecommerce_category	Delete category from shop	Write
mailerlite_add_product_to_category	Assign product to a category	Write
mailerlite_get_ecommerce_orders	List orders in a shop	Read
mailerlite_create_ecommerce_order	Create a new order	Write
mailerlite_update_ecommerce_order	Update order status

Webhooks

Tool	Description	Mode
mailerlite_get_webhooks	List all webhooks	Read
mailerlite_get_webhook	Get webhook details by ID	Read
mailerlite_create_webhook	Register a new webhook URL	Write
mailerlite_update_webhook	Update webhook settings	Write
mailerlite_delete_webhook	Permanently delete a webhook	Write

Batch Operations

Tool	Description	Mode
mailerlite_execute_batch_request	Execute multiple API requests in one call (max 50)	Write

Code Examples

Get account info

clawlink_call_tool --tool "mailerlite_get_account_info" \
  --params '{}'

List subscribers

clawlink_call_tool --tool "mailerlite_get_subscribers" \
  --params '{"limit": 25}'

Create a subscriber

clawlink_call_tool --tool "mailerlite_create_subscriber" \
  --params '{"email": "[e-mail]", "name": "John Doe"}'

Create a campaign

clawlink_call_tool --tool "mailerlite_create_campaign" \
  --params '{"subject": "Our Newsletter", "from_name": "My Company", "reply_to": "[e-mail]"}'

Schedule a campaign

clawlink_call_tool --tool "mailerlite_schedule_campaign" \
  --params '{"campaign_id": "CAMPAIGN_ID", "schedule_time": "2024-12-15T10:00:00+00:00"}'

Discovery Workflow

1. Call clawlink_list_integrations to confirm MailerLite is connected.
2. Call clawlink_list_tools --integration mailerlite to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration mailerlite.
5. If no MailerLite tools appear, direct the user to https://claw-link.dev/dashboard?add=mailerlite.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                      │
│                                                             │
│  Example: List subscribers → Get details → Show results     │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call          │
│                                                             │
│  Example: Preview campaign send → User approves → Send     │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• Campaign creation sets can_be_scheduled based on plan capabilities.
• HTML content support is plan-dependent — insufficient plan sets can_be_scheduled=false on draft.
• Subscriber upsert updates non-destructively — omitted fields and groups are preserved.
• GDPR forget_subscriber permanently deletes all data within 30 days.
• Batch requests maximum 50 requests per call; individual failures don't stop processing.
• Webhooks are not supported in batch requests.
• Cart creation for abandoned cart automations creates cart if it does not exist.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration mailerlite.
Missing connection	MailerLite is not connected. Direct the user to https://claw-link.dev/dashboard?add=mailerlite.
Permission error	The account lacks permission for this operation.
Subscriber not found	The subscriber ID or email does not exist.
Campaign not found	The campaign ID does not exist. Verify with mailerlite_get_campaigns.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Resources

• MailerLite API Documentation
• MailerLite Integrations
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=mailerlite-email-marketing
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• Mailchimp Marketing — For Mailchimp campaigns and automations
• Kit Email Marketing — For Kit email broadcasts
• Instantly Campaigns — For Instantly cold email outreach

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