Content Strategy workflow skill. Use this skill when the user needs Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
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SKILL.md
Quellanweisungen · Schreibgeschützte Vorschau
name
content-strategy
description
Content Strategy workflow skill. Use this skill when the user needs Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
This public intake copy packages plugins/antigravity-awesome-skills-claude/skills/content-strategy from https://github.com/sickn33/antigravity-awesome-skills into the native Omni Skills editorial shape without hiding its origin.
Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.
This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.
Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Before Planning, Searchable vs Shareable, Content Types, Content Pillars and Topic Clusters, Keyword Research by Buyer Stage, Content Ideation Sources.
When to Use This Skill
Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.
Use when deciding what content to create, in what order, and for which audience.
Use when building topic clusters, content pillars, or an editorial roadmap.
Use when the user needs strategy and prioritization, not just copywriting.
Use when the request clearly matches the imported source intent: Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.
Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
Use when provenance needs to stay visible in the answer, PR, or review packet.
Operating Table
Situation
Start here
Why it matters
First-time use
metadata.json
Confirms repository, branch, commit, and imported path through the external_source block before touching the copied workflow
Provenance review
ORIGIN.md
Gives reviewers a plain-language audit trail for the imported source
Workflow execution
references/headless-cms.md
Starts with the smallest copied file that materially changes execution
Supporting context
evals/evals.json
Adds the next most relevant copied source file without loading the entire package
Handoff decision
## Related Skills
Helps the operator switch to a stronger native skill when the task drifts
Workflow
This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.
Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
Read the overview and provenance files before loading any copied upstream support files.
Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
Validate the result against the upstream expectations and the evidence you can point to in the copied files.
Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.
Imported Workflow Notes
Imported: Before Planning
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
What does the company do?
Who is the ideal customer?
What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
What problems does your product solve?
2. Customer Research
What questions do customers ask before buying?
What objections come up in sales calls?
What topics appear repeatedly in support tickets?
What language do customers use to describe their problems?
3. Current State
Do you have existing content? What's working?
What resources do you have? (writers, budget, time)
What content formats can you produce? (written, video, audio)
4. Competitive Landscape
Who are your main competitors?
What content gaps exist in your market?
Examples
Example 1: Ask for the upstream workflow directly
Use @content-strategy to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.
Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.
Example 2: Ask for a provenance-grounded review
Review @content-strategy against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.
Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.
Example 3: Narrow the copied support files before execution
Use @content-strategy for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.
Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.
Example 4: Build a reviewer packet
Review @content-strategy using the copied upstream files plus provenance, then summarize any gaps before merge.
Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.
Best Practices
Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.
Keep the imported skill grounded in the upstream repository; do not invent steps that the source material cannot support.
Prefer the smallest useful set of support files so the workflow stays auditable and fast to review.
Keep provenance, source commit, and imported file paths visible in notes and PR descriptions.
Point directly at the copied upstream files that justify the workflow instead of relying on generic review boilerplate.
Treat generated examples as scaffolding; adapt them to the concrete task before execution.
Route to a stronger native skill when architecture, debugging, design, or security concerns become dominant.
Troubleshooting
Problem: The operator skipped the imported context and answered too generically
Symptoms: The result ignores the upstream workflow in plugins/antigravity-awesome-skills-claude/skills/content-strategy, fails to mention provenance, or does not use any copied source files at all.
Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.
Problem: The imported workflow feels incomplete during review
Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task.
Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.
Problem: The task drifted into a different specialization
Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better.
Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.
Related Skills
@00-andruia-consultant - Use when the work is better handled by that native specialization after this imported skill establishes context.
@00-andruia-consultant-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.
@10-andruia-skill-smith - Use when the work is better handled by that native specialization after this imported skill establishes context.
@10-andruia-skill-smith-v2 - Use when the work is better handled by that native specialization after this imported skill establishes context.
Additional Resources
Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.
Resource family
What it gives the reviewer
Example path
references
copied reference notes, guides, or background material from upstream
references/headless-cms.md
examples
worked examples or reusable prompts copied from upstream
examples/n/a
scripts
upstream helper scripts that change execution or validation
scripts/n/a
agents
routing or delegation notes that are genuinely part of the imported package
agents/n/a
assets
supporting assets or schemas copied from the source package
Create hub first, then build spokes. Interlink strategically.
Note: Most content works fine under /blog. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's /agile guide). For typical blog posts, /blog/post-title is sufficient.
Meta Content
Behind-the-scenes transparency. "How We Got Our First $5k MRR," "Why We Chose Debt Over VC."
For programmatic content at scale, see programmatic-seo skill.
Imported: Content Pillars and Topic Clusters
Content pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of related content.
Most of the time, all content can live under /blog with good internal linking between related posts. Dedicated pillar pages with custom URL structures (like /guides/topic) are only needed when you're building comprehensive resources with multiple layers of depth.
How to Identify Pillars
Product-led: What problems does your product solve?
Audience-led: What does your ICP need to learn?
Search-led: What topics have volume in your space?
Competitor-led: What are competitors ranking for?
Pillar Structure
Pillar Topic (Hub)
├── Subtopic Cluster 1
│ ├── Article A
│ ├── Article B
│ └── Article C
├── Subtopic Cluster 2
│ ├── Article D
│ ├── Article E
│ └── Article F
└── Subtopic Cluster 3
├── Article G
├── Article H
└── Article I
Pillar Criteria
Good pillars should:
Align with your product/service
Match what your audience cares about
Have search volume and/or social interest
Be broad enough for many subtopics
Imported: Keyword Research by Buyer Stage
Map topics to the buyer's journey using proven keyword modifiers:
