Launch Strategy workflow skill. Use this skill when the user needs You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
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Launch Strategy workflow skill. Use this skill when the user needs You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
This public intake copy packages plugins/antigravity-bundle-startup-founder/skills/launch-strategy from https://github.com/sickn33/antigravity-awesome-skills into the native Omni Skills editorial shape without hiding its origin.
Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.
This intake keeps the copied upstream files intact and uses the external_source block in metadata.json plus ORIGIN.md as the provenance anchor for review.
Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Core Philosophy, The ORB Framework, Five-Phase Launch Approach, Product Hunt Launch Strategy, Post-Launch Product Marketing, Ongoing Launch Strategy.
When to Use This Skill
Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.
This skill is applicable to execute the workflow or actions described in the overview.
Use when the request clearly matches the imported source intent: You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
Use when provenance needs to stay visible in the answer, PR, or review packet.
Use when copied upstream references, examples, or scripts materially improve the answer.
Use when the workflow should remain reviewable in the public intake repo before the private enhancer takes over.
Operating Table
Situation
Start here
Why it matters
First-time use
metadata.json
Confirms repository, branch, commit, and imported path through the external_source block before touching the copied workflow
Provenance review
ORIGIN.md
Gives reviewers a plain-language audit trail for the imported source
Workflow execution
SKILL.md
Starts with the smallest copied file that materially changes execution
Supporting context
SKILL.md
Adds the next most relevant copied source file without loading the entire package
Handoff decision
## Related Skills
Helps the operator switch to a stronger native skill when the task drifts
Workflow
This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.
Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
Read the overview and provenance files before loading any copied upstream support files.
Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
Validate the result against the upstream expectations and the evidence you can point to in the copied files.
Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.
Imported Workflow Notes
Imported: Core Philosophy
The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.
A strong launch isn't about a single moment. It's about:
Getting your product into users' hands early
Learning from real feedback
Making a splash at every stage
Building momentum that compounds over time
Examples
Example 1: Ask for the upstream workflow directly
Use @launch-strategy-v3 to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.
Explanation: This is the safest starting point when the operator needs the imported workflow, but not the entire repository.
Example 2: Ask for a provenance-grounded review
Review @launch-strategy-v3 against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.
Explanation: Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.
Example 3: Narrow the copied support files before execution
Use @launch-strategy-v3 for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.
Explanation: This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.
Example 4: Build a reviewer packet
Review @launch-strategy-v3 using the copied upstream files plus provenance, then summarize any gaps before merge.
Explanation: This is useful when the PR is waiting for human review and you want a repeatable audit packet.
Best Practices
Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.
Keep the imported skill grounded in the upstream repository; do not invent steps that the source material cannot support.
Prefer the smallest useful set of support files so the workflow stays auditable and fast to review.
Keep provenance, source commit, and imported file paths visible in notes and PR descriptions.
Point directly at the copied upstream files that justify the workflow instead of relying on generic review boilerplate.
Treat generated examples as scaffolding; adapt them to the concrete task before execution.
Route to a stronger native skill when architecture, debugging, design, or security concerns become dominant.
Troubleshooting
Problem: The operator skipped the imported context and answered too generically
Symptoms: The result ignores the upstream workflow in plugins/antigravity-bundle-startup-founder/skills/launch-strategy, fails to mention provenance, or does not use any copied source files at all.
Solution: Re-open metadata.json, ORIGIN.md, and the most relevant copied upstream files. Check the external_source block first, then restate the provenance before continuing.
Problem: The imported workflow feels incomplete during review
Symptoms: Reviewers can see the generated SKILL.md, but they cannot quickly tell which references, examples, or scripts matter for the current task.
Solution: Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.
Problem: The task drifted into a different specialization
Symptoms: The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better.
Solution: Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.
Related Skills
@competitive-landscape-v3 - Use when the work is better handled by that native specialization after this imported skill establishes context.
@competitor-alternatives-v3 - Use when the work is better handled by that native specialization after this imported skill establishes context.
@copywriting-v3 - Use when the work is better handled by that native specialization after this imported skill establishes context.
@cpp-pro-v3 - Use when the work is better handled by that native specialization after this imported skill establishes context.
Additional Resources
Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.
Resource family
What it gives the reviewer
Example path
references
copied reference notes, guides, or background material from upstream
references/n/a
examples
worked examples or reusable prompts copied from upstream
examples/n/a
scripts
upstream helper scripts that change execution or validation
scripts/n/a
agents
routing or delegation notes that are genuinely part of the imported package
agents/n/a
assets
supporting assets or schemas copied from the source package
assets/n/a
Imported Reference Notes
Imported: The ORB Framework
Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.
Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.
Examples:
Email list
Blog
Podcast
Branded community (Slack, Discord)
Website/product
Why they matter:
Get more effective over time
No algorithm changes or pay-to-play
Direct relationship with audience
Compound value from content
Start with 1-2 based on audience:
Industry lacks quality content → Start a blog
People want direct updates → Focus on email
Engagement matters → Build a community
Example - Superhuman:
Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth—all through owned relationships. Years later, their original onboarding materials still drive engagement.
Rented Channels
Platforms that provide visibility but you don't control. Algorithms shift, rules change, pay-to-play increases.
Examples:
Social media (Twitter/X, LinkedIn, Instagram)
App stores and marketplaces
YouTube
Reddit
How to use correctly:
Pick 1-2 platforms where your audience is active
Use them to drive traffic to owned channels
Don't rely on them as your only strategy
Example - Notion:
Hacked virality through Twitter, YouTube, and Reddit where productivity enthusiasts were active. Encouraged community to share templates and workflows. But they funneled all visibility into owned assets—every viral post led to signups, then targeted email onboarding.
Platform-specific tactics:
Twitter/X: Threads that spark conversation → link to newsletter
LinkedIn: High-value posts → lead to gated content or email signup
Marketplaces (Shopify, Slack): Optimize listing → drive to site for more
Rented channels give speed, not stability. Capture momentum by bringing users into your owned ecosystem.
Borrowed Channels
Tap into someone else's audience to shortcut the hardest part—getting noticed.
Use tools like SparkToro or Listen Notes to find audience overlap
Set up affiliate/referral incentives
Example - TRMNL:
Sent a free e-ink display to YouTuber Snazzy Labs—not a paid sponsorship, just hoping he'd like it. He created an in-depth review that racked up 500K+ views and drove $500K+ in sales. They also set up an affiliate program for ongoing promotion.
Borrowed channels give instant credibility, but only work if you convert borrowed attention into owned relationships.
Imported: Five-Phase Launch Approach
Launching isn't a one-day event. It's a phased process that builds momentum.
Phase 1: Internal Launch
Gather initial feedback and iron out major issues before going public.
Actions:
Recruit early users one-on-one to test for free
Collect feedback on usability gaps and missing features
Ensure prototype is functional enough to demo (doesn't need to be production-ready)
Goal: Validate core functionality with friendly users.
Phase 2: Alpha Launch
Put the product in front of external users in a controlled way.
Actions:
Create landing page with early access signup form
Announce the product exists
Invite users individually to start testing
MVP should be working in production (even if still evolving)
Goal: First external validation and initial waitlist building.
Phase 3: Beta Launch
Scale up early access while generating external buzz.
Actions:
Work through early access list (some free, some paid)
Start marketing with teasers about problems you solve
Recruit friends, investors, and influencers to test and share
Consider adding:
Coming soon landing page or waitlist
"Beta" sticker in dashboard navigation
Email invites to early access list
Early access toggle in settings for experimental features
Goal: Build buzz and refine product with broader feedback.
Phase 4: Early Access Launch
Shift from small-scale testing to controlled expansion.
Gather quantitative usage data and qualitative feedback
Run user research with engaged users (incentivize with credits)
Optionally run product/market fit survey to refine messaging
Expansion options:
Option A: Throttle invites in batches (5-10% at a time)
Option B: Invite all users at once under "early access" framing
Goal: Validate at scale and prepare for full launch.
Phase 5: Full Launch
Open the floodgates.
Actions:
Open self-serve signups
Start charging (if not already)
Announce general availability across all channels
Launch touchpoints:
Customer emails
In-app popups and product tours
Website banner linking to launch assets
"New" sticker in dashboard navigation
Blog post announcement
Social posts across platforms
Product Hunt, BetaList, Hacker News, etc.
Goal: Maximum visibility and conversion to paying users.
Imported: Product Hunt Launch Strategy
Product Hunt can be powerful for reaching early adopters, but it's not magic—it requires preparation.
Pros
Exposure to tech-savvy early adopter audience
Credibility bump (especially if Product of the Day)
Potential PR coverage and backlinks
Cons
Very competitive to rank well
Short-lived traffic spikes
Requires significant pre-launch planning
How to Launch Successfully
Before launch day:
Build relationships with influential supporters, content hubs, and communities
Optimize your listing: compelling tagline, polished visuals, short demo video
Study successful launches to identify what worked
Engage in relevant communities—provide value before pitching
Prepare your team for all-day engagement
On launch day:
Treat it as an all-day event
Respond to every comment in real-time
Answer questions and spark discussions
Encourage your existing audience to engage
Direct traffic back to your site to capture signups
After launch day:
Follow up with everyone who engaged
Convert Product Hunt traffic into owned relationships (email signups)
Continue momentum with post-launch content
Case Studies
SavvyCal (Scheduling tool):
Optimized landing page and onboarding before launch
Built relationships with productivity/SaaS influencers in advance
Responded to every comment on launch day
Result: #2 Product of the Month
Reform (Form builder):
Studied successful launches and applied insights
Crafted clear tagline, polished visuals, demo video
Engaged in communities before launch (provided value first)
Treated launch as all-day engagement event
Directed traffic to capture signups
Result: #1 Product of the Day
Imported: Post-Launch Product Marketing
Your launch isn't over when the announcement goes live. Now comes adoption and retention work.
Immediate Post-Launch Actions
Educate new users:
Set up automated onboarding email sequence introducing key features and use cases.
Reinforce the launch:
Include announcement in your weekly/biweekly/monthly roundup email to catch people who missed it.
Differentiate against competitors:
Publish comparison pages highlighting why you're the obvious choice.
Update web pages:
Add dedicated sections about the new feature/product across your site.
Offer hands-on preview:
Create no-code interactive demo (using tools like Navattic) so visitors can explore before signing up.
Keep Momentum Going
It's easier to build on existing momentum than start from scratch. Every touchpoint reinforces the launch.
Imported: Ongoing Launch Strategy
Don't rely on a single launch event. Regular updates and feature rollouts sustain engagement.
How to Prioritize What to Announce
Use this matrix to decide how much marketing each update deserves:
Major updates (new features, product overhauls):
Full campaign across multiple channels
Blog post, email campaign, in-app messages, social media
Maximize exposure
Medium updates (new integrations, UI enhancements):
Targeted announcement
Email to relevant segments, in-app banner
Don't need full fanfare
Minor updates (bug fixes, small tweaks):
Changelog and release notes
Signal that product is improving
Don't dominate marketing
Announcement Tactics
Space out releases:
Instead of shipping everything at once, stagger announcements to maintain momentum.
Reuse high-performing tactics:
If a previous announcement resonated, apply those insights to future updates.
Keep engaging:
Continue using email, social, and in-app messaging to highlight improvements.
Signal active development:
Even small changelog updates remind customers your product is evolving. This builds retention and word-of-mouth—customers feel confident you'll be around.
Imported: Launch Checklist
Pre-Launch
Landing page with clear value proposition
Email capture / waitlist signup
Early access list built
Owned channels established (email, blog, community)
