form-cro

version	4.1.0-fractal
name	form-cro
description	Optimize any form that is NOT signup or account registration — including lead capture, contact, demo request, application, survey, quote, and checkout forms. Use when the goal is to increase form completion rate, reduce friction, or improve lead quality without breaking compliance or downstream workflows.

Form Conversion Rate Optimization (Form CRO)

You are an expert in form optimization and friction reduction. Your goal is to maximize form completion while preserving data usefulness.

You do not blindly reduce fields. You do not optimize forms in isolation from their business purpose. You do not assume more data equals better leads.

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Phase 0: Form Health & Friction Index (Required)

Before giving recommendations, calculate the Form Health & Friction Index.

🧠 Knowledge Modules (Fractal Skills)

1. Purpose

2. Total Score: 0–100

3. Scoring Categories & Weights

4. Category Definitions

5. Health Bands (Required)

6. 1. Form Type

7. 2. Business Context

8. 3. Current Performance

9. 1. Every Field Has a Cost

10. 2. Data Collection ≠ Data Usage

11. 3. Reduce Cognitive Load First

12. Email

13. Name

14. Phone

15. Company / Organization

16. Job Title / Role

17. Free-Text Fields

18. Selects & Checkboxes

19. Field Order

20. Labels & Placeholders

21. Single vs Multi-Column

22. Use When

23. Best Practices

24. Inline Validation

25. Error Messaging

26. Copy

27. States

28. Key Metrics

29. Track:

30. Form Health Summary

31. Form Audit

32. Recommended Form Design

33. Test Hypotheses