seo-ecommerce

name	seo-ecommerce
description	E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
user-invokable	true
argument-hint	<url or keyword>
license	MIT
compatibility	Enhanced with DataForSEO Merchant API (optional)
metadata	{"author":"dotusmanali","original_author":"Matej Marjanovic (Pro Hub Challenge)","version":"2.0.0","category":"seo"}
id	seo-ecommerce
domain	content
invoked_by	["seo-ecommerce","seo"]
depends_on	[]

E-commerce SEO Analysis

Shared Data Cache

Step 0 -- Check shared data cache:

Before gathering, check .seo-cache/ for reusable context from related SEO skills. Reference: ../seo/references/shared-data-cache.md for schemas and dependency map.

Check these cache files when present:

• .seo-cache/site-meta.json for domain, business type, industry, and crawl context

• .seo-cache/audit-scores.json for prior full-audit priorities

• .seo-cache/pages/{url-slug}/page-analysis.json for page-level context when a URL is provided

• If found: parse and use clearly valid fields (note "Using cached [X] from [date]")

• If missing, corrupt, or irrelevant: continue with fresh evidence

• If the user says "refresh" or "re-run": ignore cache reads and overwrite on write

Comprehensive product page optimization, marketplace intelligence, and competitive pricing analysis. Works standalone (on-page + schema) and with DataForSEO Merchant API for live Google Shopping and Amazon data.

Commands

Command	Purpose	DataForSEO?
/seo ecommerce <url>	Full e-commerce SEO analysis of a product page or store	Optional
/seo ecommerce products <keyword>	Google Shopping competitive analysis	Required
/seo ecommerce gaps <domain>	Keyword gap: organic vs Shopping visibility	Required
/seo ecommerce schema <url>	Product schema validation and enhancement	No

---

1. Product Page Analysis (No DataForSEO Needed)

Fetch and parse any product page for on-page SEO quality.

Workflow

1. python scripts/fetch_page.py <url>         → raw HTML
2. python scripts/parse_html.py --url <url>   → SEO elements
3. Analyze product-specific signals (below)

Product SEO Checklist

Title Tag

• Contains primary product keyword
• Includes brand name