| name | email-sequence |
| description | Write a 3-email launch nurture sequence (teaser, value, CTA). Reads previous launch outputs if available. |
Write a 3-email launch sequence for: "$ARGUMENTS"
Instructions
- Check for existing launch assets at
outputs/launch/!date +%Y-%m-%d/{slug}/ (where {slug} is the offer name lowercased with hyphens)
- Read
01_market_scan.md if it exists (for positioning)
- Read
02_sales_page.md if it exists (for offer details and pricing)
- Write 3 emails that build anticipation and drive action
- Each email should be ready to copy-paste into an email tool
Writing rules
- No em dashes. Use commas or periods.
- No colons in subject lines or body copy.
- Short paragraphs. 1-2 sentences each.
- Conversational. Like texting a smart friend.
- Subject lines under 50 characters.
Output
Write the result to outputs/launch/!date +%Y-%m-%d/{slug}/03_email_sequence.md. Create the directory if needed.
Use this structure:
# Email Sequence: [Offer Name]
*Generated !`date +%Y-%m-%d`*
---
## Email 1: The Teaser
**Send: 5 days before launch**
**Subject line:** [Short, curiosity-driven, no colon]
**Preview text:** [The grey text that shows in inbox]
[Body - 4-6 short paragraphs. Build anticipation. Hint at what's coming. Don't reveal everything. End with "more soon" energy.]
---
## Email 2: The Value Drop
**Send: 2 days before launch**
**Subject line:** [Short, value-forward, no colon]
**Preview text:** [The grey text that shows in inbox]
[Body - 5-7 short paragraphs. Deliver a genuine insight or mini-lesson related to the offer. Prove you know what you're talking about. Naturally transition to "I built something around this."]
---
## Email 3: The CTA
**Send: Launch day**
**Subject line:** [Short, action-oriented, no colon]
**Preview text:** [The grey text that shows in inbox]
[Body - 4-6 short paragraphs. Announce the offer. Reference the value from Email 2. Clear pricing. One CTA link. Light urgency without being pushy.]
[Sign-off]
Make each email distinct in tone. Email 1 is mysterious. Email 2 is generous. Email 3 is direct.
