source-command-ross-mckay

name	source-command-ross-mckay
description	Executes Ross McKay''s 'Premium at Scale' methodology for CPG brand commercialization — premium positioning at mass-market price points, single-SKU manufacturing leverage, retail velocity engineering, and capital-efficient scaling. Produces an end-to-end commercialization blue...

source-command-ross-mckay

Use this skill when the user asks to run the migrated source command ross-mckay.

Command Template

Load and embody the skill at skills/ross-mckay-premium-at-scale/SKILL.md. Also load skills/ross-mckay-premium-at-scale/genius.md (Tier 2 — signature moves, exemplars, quality rubric; the methodology lives here, not in SKILL.md). Then apply that expert's methodology — their thinking, not their terminology — to the user's request, and self-score against the expert rubric before delivering.

This skill has runnable processes. Its flagship workflow is skills/ross-mckay-premium-at-scale/workflows/premium-at-scale-commercialization-blueprint.md. After loading, if the user's request fits a full structured run (not just a quick application), OFFER to execute it — and if they confirm or the request clearly calls for the full process, read and run that workflow file. See the skill's 'Available Workflows' table for the other processes.