| name | Cheri Tree - Why They Buy B.A.N.K. OS |
| description | BANK buyology for buyer-code diagnosis; ICPs avatars and lead magnets; funnels scripts CRM and social content |
| version | 1.0 |
| format | completion-engine |
| workflows | 12 |
| routing | long-tail |
Cheri Tree - Why They Buy B.A.N.K. OS
This skill turns Cheri Tree's Why They Buy into a working buyer-code operating system. It reads customer behavior through B.A.N.K.: Blueprint, Action, Nurturing, Knowledge. The goal is not personality trivia. The goal is to predict what makes a prospect say yes, then shape the offer, message, proof, sales path, and follow-up around that buying code.
Use this when Farrice needs to crack a prospect's bank code, build avatars and ICPs, produce segmented marketing assets, prep sales calls, write scripts, create lead magnets, or deploy a code-aware campaign.
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| 01 | Code Intake and Self-Assessment | B.A.N.K. self-code and operating notes | Farrice or a client needs a personal code map |
| 02 | Prospect Code Cracker | Prospect code hypothesis with confidence and evidence | You have observable clues or conversation notes |
| 03 | Forensic Profile from Social and Copy | Code profile from LinkedIn, website, emails, bios, or posts | You cannot ask the prospect directly |
| 04 | Code-Based ICP and Avatar Generator | ICPs, avatars, pains, triggers, and objections by code | Building customer strategy |
| 05 | B.A.N.K. Lead Magnet Generator | Lead magnet concepts and finished outline by code | Need opt-ins that reveal or attract buyer codes |
| 06 | Segmented Funnel and Landing Page Generator | Code-aware funnel map and landing page copy | Building a funnel for multiple buyer codes |
| 07 | Power Script Generator | Ethos/pathos/logos script ordered by code | Need a pitch, DM, webinar opener, or sales message |
| 08 | Email and DM Sequence Generator | Segmented email/DM sequence by dominant code | Nurturing leads through follow-up |
| 09 | Social Content Generator by Code | Social posts and hooks for B/A/N/K buyers | Creating content that speaks to different buyers |
| 10 | Sales Call Prep and Objection Handling | Call plan, questions, proof, close, objections | Preparing for a prospect call |
| 11 | CRM Segmentation Playbook | Tags, segments, routing rules, campaign notes | BANKifying a database or pipeline |
| 12 | Business Asset Deployment Planner |
Quick Reference
Stacking Guide
- Pair with
april-dunford-positioning when the code-aware message needs sharper category and market context.
- Pair with
donald-miller-storybrand when the landing page needs story clarity after B.A.N.K. segmentation.
- Pair with
jason-fladlien-marketing or luke-iha-proof-ladder when a code-aware offer needs proof, objection, and close depth.
- Pair with
stockton-walbeck-lead-magnets when the lead magnet idea needs funnel fit and scoring.
- Pair with LinkedIn/content skills after this skill defines which buyer code the content must attract.
Execution Prompts (structure-pure v2)
12 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Cheri Tree — B.A.N.K. Lead Magnet Generator —
skills/cheri-tree-bank-buyology/references/prompts-v2/bank-lead-magnet.md
- Cheri Tree — B.A.N.K. Self-Code Diagnostic —
skills/cheri-tree-bank-buyology/references/prompts-v2/bank-self-code-diagnostic.md
- Cheri Tree — Business Asset Deployment Planner —
skills/cheri-tree-bank-buyology/references/prompts-v2/business-asset-deployment-plan.md
- Cheri Tree — Code-Based ICP and Avatar Generator —
skills/cheri-tree-bank-buyology/references/prompts-v2/code-based-icp-avatars.md
- Cheri Tree — CRM Segmentation Playbook —
skills/cheri-tree-bank-buyology/references/prompts-v2/crm-segmentation-playbook.md
- Cheri Tree — Email and DM Sequence Generator —
skills/cheri-tree-bank-buyology/references/prompts-v2/email-dm-sequence.md
- Cheri Tree — Forensic Code Profile —
skills/cheri-tree-bank-buyology/references/prompts-v2/forensic-code-profile.md
- Cheri Tree — Power Script Generator —
skills/cheri-tree-bank-buyology/references/prompts-v2/power-script.md
- Cheri Tree — Prospect Code Cracker —
skills/cheri-tree-bank-buyology/references/prompts-v2/prospect-code-cracker.md
- Cheri Tree — Sales Call Prep and Objection Handling —
skills/cheri-tree-bank-buyology/references/prompts-v2/sales-call-prep.md
- Cheri Tree — Segmented Funnel and Landing Page Generator —
skills/cheri-tree-bank-buyology/references/prompts-v2/segmented-funnel-landing-page.md
- Cheri Tree — Social Content Generator by Code —
skills/cheri-tree-bank-buyology/references/prompts-v2/social-content-by-code.md
