| kpi | Key Person of Influence (KPI) Brand Blueprint | A comprehensive personal brand architecture and IP methodology document | You need to establish yourself as a category leader, extract your unique expertise, and build a narrative that commands authority. |
| high | High-Stakes Offer & Market Architecture | A market domination strategy including ICP alignment, premium pricing, and offer design | You are launching a new product, entering a new domain, or need to pivot your pricing to reflect high-stakes value. |
| demand | Demand-Driven Content & Messaging Engine | A multi-channel content system designed to manufacture desire and tension | You need to generate high signal volume, create viral demand, and move prospects from problem-aware to solution-ready. |
| oversubscribed | The Oversubscribed Launch & Sales System | A complete campaign execution plan and high-conversion sales playbook | You are ready to run a specific campaign, launch an assessment, or conduct high-ticket sales conversations. |
| parasocial | The 7-11-4 Parasocial Visibility & Pitch Engine | A 7-11-4 content library plan, undeletable-signal strategy, podcast pyramid campaign, and Name-Same-Fame-Aim-Game pitch suite | Prospects don't feel they "know" you yet — you need the long-form familiarity system and a 30-second pitch that opens the right folder in every brain. |
| assets | The 24 Assets Ecosystem & Scale Path | A 24-asset audit, revenue-per-person diagnosis, four-tier product ecosystem map, and lifestyle-vs-performance roadmap | The business depends on the founder, RPP is flat, or you must decide deliberately between a ≤12-person lifestyle business and crossing the desert to performance scale. |
| partnership | The Partnership Multiplication Engine | A stranded-asset partner map, dinner-party convening plan, triple-win deal structures, and an influence-for-equity ladder | You need distribution, audience, or capacity you don't own — activate the 5th P and multiply through others' stranded assets instead of buying ads. |
| selection | The Client Selection & Waitlist System | A signal-collection campaign, a 10x waitlist target with glass-slipper selection criteria, a cold-start DM script, and a tiered offer ladder | You need to build a real waitlist and select clients instead of chasing them, or price an offer as a tiered choice instead of a single number. |
| energy | The Founder & Team Energy Operating System | A four-energies team composition map, a brain-mode/environment audit, and an apprenticeship-or-side-hustle development plan | Team friction feels like personality conflict, founder decisions feel inconsistent, or you're sequencing how a founder should develop skill before launching. |
