| name | luke-iha-insight-vectors |
| description | Generates the raw ideas that make persuasion possible — Luke Iha's meta-methodology sitting UPSTREAM of mechanisms, hooks, copy, and content. Identifies structural weaknesses in target audience mental models and engineers vectors (12+ types organized by systems-thinking category) that rewire those maps. Includes the 8-Fold Elaboration structure converting raw vectors into deployable copy/content/hook/mechanism ammunition. Use when ideation is stalling, when copy feels derivative, when needing fresh mechanism candidates, when the same hooks keep getting recycled, when designing a new campaign concept, or when the user mentions "insight vectors", "epiphany generation", "mental model gaps", "new angles", "fresh perspectives". Trigger proactively when the user reaches for hooks/mechanisms/copy WITHOUT first having insight vectors — vectors are the upstream primitive most copy work skips. |
| expert | Luke Iha |
| domain | Insight generation × Systems-thinking grammar × Mental-model rewiring |
Luke Iha: Insight Vectors — Systems Grammar for Generating Epiphanies
The meta-methodology that sits UPSTREAM of mechanisms, hooks, copy, and content. Where other Luke Iha skills deploy persuasion, this skill GENERATES the raw ideas that make persuasion possible.
What This Skill Does
People carry incomplete mental models (maps) of how the world works. An Insight Vector is a specific type of systems-thinking exploitation that identifies a structural weakness in those mental models and introduces a new idea into the gap. When the idea takes hold, it rewires the map — and the person acts.
This skill teaches the grammar of insight generation — 12+ vector types organized by systems-thinking category, plus the 8-Fold Elaboration structure that makes raw vectors deployable as copy, content, hooks, or mechanism names.
The hierarchy: Insight Vectors → generate → Mechanisms, Hooks, Copy Angles, Content Ideas, Campaign Concepts
Available Workflows
Tier 1 — Foundation
| # | Workflow | Slash Command | Produces | Use When |
|---|
| 1 | Insight Vector Generator | /insight-vectors | 10-15+ insight vectors from systems-grammar analysis of any market/product | You need raw ideas for mechanisms, hooks, content angles, or campaign concepts |
| 2 | Mental Model Mapper | /mental-model-map | Complete mental model map of a target audience — their causal beliefs, pattern beliefs, control-point assumptions, and structural gaps | Before any campaign — understand WHAT the audience believes so you can find where to insert vectors |
| 3 | 8-Fold Insight Elaborator | /insight-elaborate | A raw insight vector expanded into the full 8-beat structure (paradox → UMP → trigger → proof → intensifiers → myths → cause → resolution) | You have a promising insight vector and need to develop it into deployable copy ammunition |
| 4 | Insight Vector Audit | /insight-audit | Diagnosis of existing copy/campaigns — which vector types are used, which are missing, audience coverage gaps | You have existing copy and want to find embedded vectors or identify gaps |
Tier 2 — Practitioner
| # | Workflow | Slash Command | Produces | Use When |
|---|
| 5 | Reverse Causation Engine | /reverse-cause | 10+ reversed-causation insight vectors from a single market's dominant beliefs | The market has strong "X causes Y" beliefs you can flip |
| 6 | Archetype Factory | /archetype-factory | Complete typing system (3-5 archetypes) with names, descriptions, diagnostic questions, content series potential | You want "What's your ______ type?" content, lead magnets, or audience segmentation |
| 7 | Insight-to-Mechanism Bridge | /insight-to-mechanism | Raw insight vectors converted into SIN-scored mechanism candidates with characterization names | Bridge: Insight Vectors → Million Dollar Mechanisms pipeline |
| 8 | Insight Copy Injector | /insight-copy-inject | Existing copy rewritten with insight vectors injected at structural weak points | You have flat copy that makes claims without creating aha moments |
Tier 3 — Applied Channels
| # | Workflow | Slash Command | Produces | Use When |
|---|
| 9 | Social Media Insight Engine | /insight-social | Platform-native social content (LinkedIn, Twitter/X, Instagram) built from insight vectors — each post delivers a genuine micro-epiphany | You need high-engagement social content that feels like discovery, not promotion |
| 10 | Creative Strategy Insight Brief | /insight-brief | A creative strategy brief built on insight vectors — campaign theme, audience model, vector selection, asset plan | You're briefing a team or planning a campaign and need the strategic foundation |
Tier 4 — Cross-Expert Stacking
| # | Workflow | Slash Command | Produces | Use When |
|---|
| 11 | Belief Gap × Insight Vector Sprint | /belief-gap-insight | McRaney belief diagnosis → mental model map → insight vectors targeting belief gaps → proof-backed elaborations | Deep cross-expert: McRaney belief architecture + Iha insight vectors + proof mechanisms |
| 12 | Insight Content Series | /insight-content-series | Multi-part content series where each piece delivers a different insight vector type — with series arc, cliffhangers, and progressive revelation | You want a content series that builds audience conviction through stacked epiphanies |
When to Use
- Before writing any mechanism discovery (this is the UPSTREAM generator)
- Before writing hooks (insight vectors ARE root-level hooks)
- When copy "makes claims" but doesn't create "aha moments"
- When you need 10+ campaign angles from a single product
- When the audience is sophisticated and needs NOVELTY to engage
- When building content that establishes authority through genuine insight
- Before any belief-change campaign (stack with McRaney)
- When social content gets likes but not saves/shares (missing the epiphany)
Skill Stacking
Downstream (Insight Vectors feed INTO these)
| This Skill | Stacks With | How |
|---|
| Insight Vectors | → million-dollar-mechanisms | Insight vectors become mechanism candidates for SIN filtering and characterization |
| Insight Vectors | → luke-iha-hook-mastery | Insight vectors become the CONTENT of hooks — what makes them epistemically sticky |
| Insight Vectors | → luke-iha-copy-blocks | Vectors fill the Proof and Curiosity blocks with genuine revelation |
| Insight Vectors | → luke-iha-vsl-leads | Elaborated insight vectors become VSL lead structures |
| Insight Vectors | → luke-iha-proof-ladder | Vectors generate the CLAIMS that proof-braiding validates |
| Insight Vectors | → luke-iha-unaware-ads | Vectors become worldview-resonant content for awareness-level targeting |
Cross-Domain (Insight Vectors compound with these)
| This Skill | Stacks With | How |
|---|
| Insight Vectors | × david-mcraney-belief-change | Mental model gaps → belief diagnosis → vectors that dissolve blocking beliefs |
| Insight Vectors | × jeremy-miner-identity-persuasion | Identity-level vectors that rewrite self-concept |
| Insight Vectors | × michael-bernoff-identity-engineering | Vectors targeting the "words I use to describe myself" layer |
| Insight Vectors | × kallaway-content-psychology | Content that delivers genuine epiphanies vs. information |
Quick Reference
- Genius Context: genius.md — load before any workflow (12 genius patterns, 8 hidden knowledge items)
- Reference Framework: references/insight-vector-framework.md — complete systems grammar with all 12+ vector types, elaboration structure, and deployment rules
Execution Prompts (structure-pure v2)
12 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Archetype System: [Domain] Types —
skills/luke-iha-insight-vectors/references/prompts-v2/archetype-system.md
- Belief Gap × Insight Vector Sprint: [Product/Campaign] —
skills/luke-iha-insight-vectors/references/prompts-v2/belief-gap-insight-sprint.md
- Creative Strategy Brief: [Campaign Name] —
skills/luke-iha-insight-vectors/references/prompts-v2/creative-strategy-insight-brief.md
- 8-Fold Elaboration: [Vector Name] —
skills/luke-iha-insight-vectors/references/prompts-v2/eight-fold-elaboration.md
- Content Series Plan: [Series Title] —
skills/luke-iha-insight-vectors/references/prompts-v2/insight-content-series.md
- Insight Copy Injection Report —
skills/luke-iha-insight-vectors/references/prompts-v2/insight-copy-injection.md
- Insight → Mechanism Bridge Report —
skills/luke-iha-insight-vectors/references/prompts-v2/insight-to-mechanism-bridge.md
- Insight Vector Audit: [Copy/Campaign Name] —
skills/luke-iha-insight-vectors/references/prompts-v2/insight-vector-audit.md
- Luke Iha — Insight Vector Shortlist —
skills/luke-iha-insight-vectors/references/prompts-v2/insight-vector-shortlist.md
- Mental Model Map: [Audience] × [Problem Domain] —
skills/luke-iha-insight-vectors/references/prompts-v2/mental-model-map.md
- Reverse Causation Report: [Market] —
skills/luke-iha-insight-vectors/references/prompts-v2/reverse-causation-report.md
- Social Content Pack: [Topic/Campaign] —
skills/luke-iha-insight-vectors/references/prompts-v2/social-insight-content-pack.md