riley-brown-marketing-automation

name

riley-brown-marketing-automation

description

Riley Brown's (Agent Native / Chorus) agentic marketing-operations doctrine — running a company's entire marketing through a coding agent + a portfolio of small, named, composable skills wrapped around scraper APIs. Examples-over-instructions (retrieve verified exemplars, don't prompt harder), creator→skill voice compilation, longest-running-ad competitor intel, template-steal ad factories, email drafts at scale, constraint-encoded booking links, "turn it into a skill" freezing, and per-task model/cost routing — all terminating in a human-editable draft behind approval. Use for scraping creators/competitors, building marketing skill libraries, ad-spy, on-brand creative from winners, inbox/scheduling ops, and agent-native distribution.

Riley Brown — Agentic Marketing Operations

The gap this fills: the roster has content geniuses (Kallaway, Lara, Cole), ad experts (Dara, Luke), and system builders (Saraev, Kashef) — but nobody whose domain is "the agent IS the marketing department." Riley owns the operations tier: scraping, distribution, scheduling, inbox, file hygiene — the unglamorous layer that makes the content tier compound. Core truth: AI can't verify content quality the way it verifies code, so the job is feeding the agent verified examples on demand, judging with real taste, and freezing every capability into a named skill that compounds.

Expert: Riley Brown (@rileybrownai), AI-native founder of Chorus (open agent platform) and Vibecode. Runs his startup's marketing entirely inside Codex + custom skills. Source: 3 verified Riley Brown videos + a 100-frame visual analysis of the primary demo (extractions/riley-brown/). Extraction: extractions/riley-brown/mes-extraction.md.

Load order: Tier 1 = this file + the workflow. Tier 2 (+genius.md) for any composition, creative, or client-facing work. Verbatim prompts + claims ledger: references/source-quotes.md.

Costs — Our Routes vs. Riley's Stack

Riley demos a paid third-party stack (ScrapeCreators, Foreplay, Firecrawl, Buffer, Paper). We hold none of those keys and don't need them. Every workflow below routes through infrastructure we already own — mostly $0, with a small metered Apify budget for social scraping. Riley's original tools are noted only as what he uses, never as a dependency.

Capability	Riley's tool (paid)	Our route ($0 unless noted)
Scrape a creator	ScrapeCreators	/scrape-creator → social_intel.py (Apify sc-* actors ~$0.005–0.25/run; yt-dlp captions free)
Competitor ad-spy	Foreplay ($59–149/mo)	/ad-spy → Meta Ad Library via read-only Playwright, $0
Winning-ad → creative	Paper.design	/creative-from-winners → Dara / Fantastic Studio / Canva / Higgsfield
Brand-asset scrape	Firecrawl	/brand-asset-scrape → Tavily + Playwright, $0
Email drafts at scale	Gmail	/inbox-drafts → Gmail MCP (drafts only), $0
Social scheduling	Buffer/Typefully	/post-scheduler → Typefully (key pending)
Booking links	Cal.com	/scheduling-links → Cal.com API (key pending)
Data warehouse	Notion	Social Intelligence DB (3a749875-a897-8104-a867-fc9aeb53f52c) via notion_api.py

Full mapping: references/api-integration-guide.md.

Workflow Table (12 workflows, 3 tiers)

Tier 1 — Foundation (the core moves)

Workflow	Produces	Use when
workflows/riley-scrape-to-skill.md (front door)	Creator → named voice-writing skill, deploy-in-voice on a fresh topic	Turning any creator into a callable style
workflows/riley-ad-spy.md	Longest-running competitor ads, ranked, inference-labeled analysis	Competitive creative intel
workflows/riley-turn-it-into-a-skill.md	Any successful run frozen as a named, inspectable skill/workflow	A task will recur; a correction should stick
workflows/riley-inbox-drafts.md	N voice-matched email drafts, never sent	Inbox backlog; decline-and-pitch at scale (his highest-leverage move)

Tier 2 — Practitioner (the ops + creative layer)

Workflow	Produces	Use when
workflows/riley-creator-analyzer.md	Per-post "why it works" verdicts grounded in a hook lens	A scraped corpus needs the surpass-Riley analysis pass
workflows/riley-template-steal-ads.md	On-brand variant batch off a winning ad's structure	Volume ad testing from a proven skeleton
workflows/riley-brand-scrape.md	Structured brand-asset sheet (colors/type/logos/voice)	Grounding creative in a real brand
workflows/riley-distribution-ops.md	Staged social posts + constraint-encoded booking links + file hygiene	The unglamorous distribution/scheduling/booking tier

Tier 3 — Stacking (cross-expert pipelines)

Workflow	Pairs with	Use when
workflows/riley-parallax-pipeline.md	Farrice voice + Satori + Parallax	Research → scrape → essay → design → distribute under Farrice's brand
workflows/riley-lara-amplifier.md	lara-acosta-, diandra-escobar-	Scraped LinkedIn corpus → ghostwritten posts
workflows/riley-dara-adfactory.md	dara-static-engine (Meg/Luke as copy lens)	Ad-spy intel → original static-ad production
workflows/riley-automations.md	any workflow above	Promoting a useful one-off to a recurring/scheduled automation ("act in the future")

Quick Reference (the spine)

DIAGNOSE (verification gap) → OWN THE TASTE → SCRAPE VERIFIED EXEMPLARS → TURN IT INTO A SKILL → CHAIN → DRAFT-LINK TERMINUS → DIAL MODEL/COST → CORRECT INTO THE FILE / AUTOMATE

• Content is subjective and unverifiable — supply examples, don't prompt harder.
• Only delegate what you can judge; taste is the load-bearing human input.
• Exclude sponsored/boosted posts with retained exclusion evidence.
• Longest-running ad = the winner, but labeled inference from durability, not ROAS proof.
• The durable asset is a named skill, born from a successful run — read what it wrote.
• Skills chain live; pick MCP / REST / computer-use per tool.
• Never auto-send. Every action ends in an editable draft/link behind approval.
• Per-task model + effort dial; open-source for mechanical work.
• Write corrections into the skill file so they compound; promote useful one-offs to automations.

Stacking Guide (consistent with extractions/riley-brown/vision.md)

• Riley × Kallaway — he literally scrapes Kallaway on camera. /scrape-creator → /extract deepens voice replication; skills/kallaway-* grounds the "why it works" verdicts.
• Riley × Dara Denney — longest-running-ad intel from /ad-spy feeds /dara-static-engine production (riley-dara-adfactory).
• Riley × Lara / Diandra — scraped LinkedIn corpora → hook/voice engines (riley-lara-amplifier).
• Riley × Meg Heckman / buyer-trigger — scraped competitor ads → trigger audits.
• Riley × the extraction pipeline itself — any scraped creator becomes an /extract candidate (scrape → corpus → skill is our own loop, industrialized; /scrape-creator marks Extract Candidate).
• Farrice deployments — VOICE-CARD + dial is a mandatory layer on anything shipped under his name (binding farrice_voice_alignment).

Anti-Patterns (reject on sight)

Prompt-engineering a voice from scratch · scraping raw engagement without excluding sponsored · presenting ad duration as ROAS proof · auto-sending/auto-posting with no editable-draft terminus · cloning a competitor ad word-for-word or carrying its real byline (the "Dr. Fahim Hussain" failure) · fresh prompt instead of a saved named skill · corrections left in chat · delegating in a domain you can't judge · inventing performance numbers the source doesn't expose · treating a skill as a black box instead of reading the file it wrote.

Execution Prompts (structure-pure v2)

9 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Batch Email Drafts — [INTENT] — skills/riley-brown-marketing-automation/references/prompts-v2/batch-email-drafts.md
• Brand Assets — [BRAND DOMAIN] — skills/riley-brown-marketing-automation/references/prompts-v2/brand-asset-sheet.md
• Competitor Ad Intel — [COMPETITOR SET] — skills/riley-brown-marketing-automation/references/prompts-v2/competitor-ad-intel-report.md
• Voice-Skill: [SKILL NAME] — [CREATOR] — skills/riley-brown-marketing-automation/references/prompts-v2/creator-voice-skill-deploy.md
• Why-It-Works Analysis — [BATCH TAG] — skills/riley-brown-marketing-automation/references/prompts-v2/creator-why-it-works-analysis.md
• Distribution Staging — [DATE] — skills/riley-brown-marketing-automation/references/prompts-v2/distribution-staging-package.md
• Durable Asset — [SKILL NAME] — skills/riley-brown-marketing-automation/references/prompts-v2/durable-asset-forge.md
• Exemplar-Grounded Voice Pipeline — [PIPELINE TARGET] — skills/riley-brown-marketing-automation/references/prompts-v2/exemplar-grounded-voice-pipeline.md
• On-Brand Ad Variant Batch — Source: [SOURCE AD] — skills/riley-brown-marketing-automation/references/prompts-v2/on-brand-ad-variant-batch.md