Author webinar registration pages: time/date framing, big-promise headline, three-bullet curiosity stack, attendance-driving copy. Emits brief + paste-ready HTML/CSS with form + countdown markup.
Use when the user has a scheduled live or evergreen webinar and needs a registration page that drives both opt-in and show-up rates.
Not for the webinar itself (see /funnel conviction-webinar) or generic opt-in pages (see /convert squeeze-page, /convert lead-magnet-page).
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Quelldateien prüfen
Lesen Sie SKILL.md und alle von SkillsMP angezeigten Begleitdateien, bevor Sie sich für eine Installation entscheiden.
Mit Codex oder Claude installieren Kopieren Sie diesen Prompt, fügen Sie ihn in Codex, Claude oder einen anderen Assistant ein und lassen Sie die Skill-Seite prüfen und installieren.
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Author webinar registration pages: time/date framing, big-promise headline, three-bullet curiosity stack, attendance-driving copy. Emits brief + paste-ready HTML/CSS with form + countdown markup.
Use when the user has a scheduled live or evergreen webinar and needs a registration page that drives both opt-in and show-up rates.
Not for the webinar itself (see /funnel conviction-webinar) or generic opt-in pages (see /convert squeeze-page, /convert lead-magnet-page).
triggers
["webinar registration page","webinar reg page","webinar opt-in","register for webinar","convert webinar-reg","masterclass registration","free training registration"]
"A webinar reg page has two jobs, not one. Get the registration. Get the show-up. Most pages optimize for the first and ignore the second - which is why most webinars run 18% live attendance. The Method does both."
This skill builds the webinar registration page: Method-applied above-fold copy, time/date anchoring, three-bullet curiosity stack, and the show-up cues that lift live attendance.
When to Use
Trigger phrases: webinar registration page, webinar reg page, register for webinar, masterclass registration, free training registration, /convert webinar-reg <event>.
Use when:
The user has a scheduled live webinar (or an evergreen / "just-in-time" loop simulating live).
A registration page needs to convert and drive show-up.
When NOT to Use
The webinar script itself → /funnel conviction-webinar.
Generic opt-in for a downloadable → /convert lead-magnet-page or /convert squeeze-page.
Replay / encore page after the live → handled by the email pack + a thank-you-style template.
Inputs
Required:
Webinar title + the big promise (one specific outcome the attendee will have at the end).
Date/time (or "starts in X minutes" if evergreen).
Presenter name + Drive-By bio.
One person + Nerve.
Form destination + post-registration URL (usually the thank-you page with calendar add + reminder setup).
Optional:
Attendance bonus - something attendees get only if they show up live (drives show-up dramatically).
Brand colors / logo / presenter headshot.
out_path - defaults via build_report_path.
Workflow - All Eight Method Phases
Phase 0 - Four Questions
Why You? - Why this webinar matters to this reader, this week.
specific
Why Me? - Drive-By presenter credibility.
Why This? - Why this approach / mechanism / framework taught in the webinar.
Why Now? - Real (the live date) + the attendance bonus + the cost of waiting.
Phase 1 - Temperature
Webinar reg pages run Cool to Warm. For Ice Cold traffic, route through a bridge page first. Page length 400–900 words.
Phase 2 - Four-Layer Open (call convert-open)
Compressed:
Layer 1 = Nerve Strike headline that names the outcome.
Layer 2 = Side Door subhead - the casual "I'm going to walk you through..." frame.
Layer 3 = Skin in the Game in one paragraph (presenter's qualification to teach this).
Layer 4 = Fingerprint as a one-line aside.
Phase 3 - Three Locks
Want = the post-webinar state.
Trust = presenter Drive-By + one Anecdote.
Excuse = "free, 60 minutes, you can leave anytime - and there's an attendance bonus for staying live."
Phase 4 - Bullets (call convert-bullets)
The classic webinar reg-page bullet stack: 3 bullets. One Keyhole, one Snapshot, one Flip. Each one is a curiosity gap that only the webinar resolves.
"Why everything you've been told about [X] is actually backwards - and the simple framework that fixes it in 20 minutes." (Flip)
"How [name] used the [thing] to [result] - without [common requirement]." (Snapshot)
"The [unexpected thing] that quietly determines whether [outcome] is even possible. (Slide 14.)" (Keyhole)
Three. Not five. Not ten. Three is the canonical webinar bullet count for a reason - more dilutes curiosity.
Phase 5 - Proof (call convert-proof)
One Anecdote or Receipt + one Drive-By for the presenter. Heavy proof distracts from the date/time anchor.
Phase 6 - Cascade Close (call convert-close)
Compact:
Stack - date, time, duration, attendance bonus.
Vision - what they'll have at the end of the 60 minutes.
Math - "free + your time."
Safety Net - "you can leave anytime, no replay pressure."
Door - the registration form button.
Phase 7 - Greased Chute
The eye must move: headline → date/time → 3 bullets → form → presenter bio. Five movements, no detours.
Phase 8 - Voice + Bullshit Filter
The biggest filter test: "Is the big promise something I can actually deliver in 60 minutes, or is it bait?" Over-promising on the reg page tanks both show-up and the post-webinar offer's conversion. Promise what you can deliver.
Section Architecture
#
Section
Purpose
1
Pre-headline (date/time + "live" anchor)
Time framing
2
Headline (big promise)
Open Layer 1
3
Subhead (Layers 2–3)
Side Door + Skin
4
Date/time/duration block
Anchor + countdown
5
Three bullets
Curiosity stack
6
Registration form
Door
7
Presenter bio block
Trust anchor
8
Attendance bonus reminder
Show-up driver
HTML/CSS Reference Implementation
<!doctype html><htmllang="en"><head><metacharset="utf-8"><metaname="viewport"content="width=device-width, initial-scale=1"><title>{{WEBINAR_TITLE}} - {{BRAND}}</title><metaname="description"content="{{META_DESCRIPTION}}"><metaproperty="og:title"content="{{WEBINAR_TITLE}}"><metaproperty="og:description"content="{{META_DESCRIPTION}}"><metaproperty="og:type"content="website"><metaproperty="og:image"content="{{OG_IMAGE_URL}}"><style>
:root{--ink:#0e1116;--ink-soft:#3a3f47;--paper:#fbfaf6;--accent:#c0392b;--accent-ink:#fff;--rule:#e6e2d8;--max:680px}
*,*::before,*::after{box-sizing:border-box}
body{margin:0;font:18px/1.55 -apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif;color:var(--ink);background:var(--paper)}
main{max-width:var(--max);margin:0 auto;padding:24px 20px 64px}
.pre-h{font-size:13px;color:var(--accent);text-transform:uppercase;letter-spacing:.1em;font-weight:700;margin:0 0 8px}
h1{font-size:clamp(28px,5.5vw,42px);line-height:1.16;margin:0 0 14px}
h2{font-size:22px;margin:32px 0 12px}
p{margin:0 0 16px}
p.subhead{font-size:20px;color:var(--ink-soft);margin:0 0 24px}
.when{background:#fff;border:1px solid var(--rule);padding:14px 18px;border-radius:8px;margin:0 0 20px;display:grid;grid-template-columns:1fr;gap:6px}
.when strong{font-size:18px}
.when small{color:var(--ink-soft);font-size:14px}
.countdown{font-variant-numeric:tabular-nums;font-weight:700;color:var(--accent)}
ul.bullets{list-style:none;padding:0;margin:0 0 24px}
ul.bullets li{padding:10px 0 10px 28px;position:relative;border-bottom:1px solid var(--rule)}
ul.bullets li::before{content:"";position:absolute;left:6px;top:18px;width:10px;height:10px;background:var(--accent);border-radius:2px}
.form-card{background:#fff;border:1px solid var(--rule);padding:18px;border-radius:8px;margin:0 0 28px}
form{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:480px){form{grid-template-columns:1fr auto}}
label.sr{position:absolute;left:-9999px}
input[type=email],input[type=text]{padding:14px;font-size:17px;border:1px solid var(--rule);border-radius:6px;background:#fff}
input:focus-visible{outline:3px solid var(--accent);outline-offset:1px}
button.cta{padding:14px 22px;background:var(--accent);color:var(--accent-ink);border:0;border-radius:6px;font-size:17px;font-weight:700;cursor:pointer}
button.cta:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
.presenter{display:grid;grid-template-columns:64px 1fr;gap:14px;align-items:center;background:#fff;border:1px solid var(--rule);padding:14px;border-radius:8px;margin:0 0 18px}
.presenter img{width:64px;height:64px;border-radius:50%;object-fit:cover}
.presenter p{margin:0;font-size:15px;color:var(--ink-soft)}
.bonus{background:#fff8d8;border:1px dashed #e2c34a;padding:14px 18px;border-radius:8px;font-size:15px;margin-top:20px}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}}
</style></head><body><main><pclass="pre-h">FREE LIVE TRAINING - {{DATE}}</p><h1>{{HEADLINE_BIG_PROMISE}}</h1><pclass="subhead">{{SUBHEAD_SIDE_DOOR_SKIN}}</p><divclass="when"aria-label="Webinar date and time"><strong>{{DAY}}, {{DATE}} at {{TIME_WITH_TZ}}</strong><small>{{DURATION}} · Live, with Q&A · <spanclass="countdown"id="cd"aria-live="polite">{{COUNTDOWN_PLACEHOLDER}}</span></small></div><h2>What you'll walk away with</h2><ulclass="bullets"><li>{{BULLET_FLIP}}</li><li>{{BULLET_SNAPSHOT}}</li><li>{{BULLET_KEYHOLE}}</li></ul><divclass="form-card"><formaction="{{FORM_ACTION_URL}}"method="post"novalidate><labelclass="sr"for="firstname">First name</label><inputid="firstname"type="text"name="first_name"placeholder="First name"autocomplete="given-name"required><labelclass="sr"for="email">Email address</label><inputid="email"type="email"name="email"placeholder="you@example.com"autocomplete="email"requiredaria-required="true"><buttonclass="cta"type="submit"aria-label="{{CTA_ARIA}}">{{CTA_REGISTER_VISION}}</button></form></div><divclass="presenter"><imgsrc="{{PRESENTER_HEADSHOT_URL}}"alt="{{PRESENTER_NAME}}"><p><strong>{{PRESENTER_NAME}}</strong> - {{PRESENTER_DRIVE_BY_BIO}}</p></div><asideclass="bonus"role="note"><strong>Show up live, get this:</strong> {{ATTENDANCE_BONUS_DESCRIPTION}}
</aside></main><script>// Live-session countdown. Replace {{WEBINAR_ISO_DATETIME}} with the ISO datetime string.
(function(){
var target = newDate("{{WEBINAR_ISO_DATETIME}}").getTime();
var el = document.getElementById('cd');
if (!el || isNaN(target)) return;
functiontick(){
var now = Date.now();
var d = Math.max(0, target - now);
var h = Math.floor(d/3600000);
var m = Math.floor((d%3600000)/60000);
var s = Math.floor((d%60000)/1000);
el.textContent = "Starts in " + h + "h " + m + "m " + s + "s";
if (d <= 0) el.textContent = "Starting now";
}
tick();
setInterval(tick, 1000);
})();
</script></body></html>
CSS notes:
The pre-headline ("FREE LIVE TRAINING - {DATE}") in red caps does heavy work: it's the first thing the eye sees and immediately establishes "live, scheduled, free."
The date/time card is its own visual block - registrants who don't notice the time don't show up.
The attendance-bonus aside uses the bump-style yellow box. Borrowed pattern, deliberately - same visual signal: "this is additional and easy."
The presenter block sits below the form, not above. Keep the eye moving toward the registration before the bio reads.
Method coverage report:
Open: full - all 4 layers compressed; Fingerprint lives in voice and presenter framing
Three Locks: full - Want (post-webinar state), Trust (presenter Drive-By + 1 Anecdote), Excuse (free + leave anytime)
Proof: partial - presenter Drive-By + 1 Anecdote; full proof is the webinar itself
Bullets: partial - exactly 3 (Flip + Snapshot + Keyhole); fixed at 3 because more dilutes curiosity at this surface
Cascade Close: partial - Stack / Vision / Math / Safety Net / Door (the registration form); P.S./P.P.S. omitted (low-friction free reg)
Greased Chute: full - headline → date → bullets → form → bio → bonus; date/time anchored in first 200px
Voice Rules: full - first person, contractions, no marketing-speak
Temperature: {{COOL / WARM}}
Show-up: attendance bonus framed; date/time anchored top + form
Required next step: Run /convert bullshit-filter on this draft before shipping.
The Filter is a SEPARATE pass - this skill cannot grade its own output.
## Notes / Cross-Skill Composition
- The post-registration URL should be the thank-you page (`/convert thank-you-page`) which delivers calendar add + reminder setup + a 90-second prep video. Without that prep step, show-up drops 20-30%.
- For the webinar script itself (the 60-90 minute presentation), use `/funnel conviction-webinar`.
- Three bullets, not five. Not ten. The Method's bullet system applies, but the constraint is fixed at three for webinar reg pages - more dilutes curiosity.
- Do not bury the date/time. Pages where time is below the bullets convert worse than pages where time is in the first 200px of the screen.
- Attendance bonuses lift live show-up by 30-60% measurably. Don't skip this if live attendance matters.
## Lineage
- Webinar funnel canon - long-running info-marketing playbook (registration → reminder sequence → live → replay → close).
- Curiosity-bullet construction - Schwartz market sophistication (Breakthrough Advertising, 1966).
- Commitment-and-consistency for registration → show-up - Cialdini (Influence, 1984).
- The Method itself - Wayland-owned operating system.
