wayland-headline-lab

name	wayland-headline-lab
description	Generate 5-10 ranked headline angles for an offer or page, each with Method reasoning, then refine the winner. Use when the user wants headline options for a page or asset, with the Method logic behind each angle and an interactive refine loop. Do NOT use when the user wants a full sales letter (use wayland-full-sales-asset) or a copy audit (use wayland-conversion-audit).
license	Apache-2.0
type	workflow
skills	convert-temperature convert-above-fold
metadata	{"author":"wayland","version":"1.0.0","tags":"marketing conversion copywriting headlines above-fold step-by-step","category":"marketing","depends":"convert-temperature convert-above-fold"}

Headline lab. Generate ranked headline angles for an offer or page, each tagged with Method reasoning (which Lock it breaks, which framework drives it), then let the user pick a winner and refine it or request more variants.

Step 1: Capture the brief (uses: convert-above-fold)

Ask the user what the page or asset is and what action the headline must drive, for example "lead-magnet opt-in for solo SaaS founders to download a runway calculator." Capture the brief before generating anything.

• Input: user-supplied page/asset description and the target action
• Output: the captured headline brief
• Key focus: know the asset and the action before writing angles

Step 2: Infer the audience temperature (uses: convert-temperature)

Infer the audience temperature (cold, warm, hot) from the brief and state the reasoning. Temperature decides how direct or curiosity-driven the headlines should be. Let the user confirm or correct it.

• Input: the headline brief
• Output: the confirmed audience temperature with reasoning
• Key focus: calibrate the angles to the right temperature

Step 3: Generate ranked headline angles (uses: convert-above-fold)

Generate eight ranked headline angles for the brief, calibrated to temperature. Tag each with Method reasoning: which Lock it breaks and which framework drives it. Present them ranked best-first.

• Input: the brief and the temperature
• Output: eight ranked headline angles, each with a Method tag
• Key focus: distinct angles, each justified by the Method

Step 4: Review, refine the winner, or generate more (uses: convert-above-fold)

Present the ranked headlines and ask the user to refine a specific headline, generate five more variants, or ship the list. If they pick a winner to refine, iterate on that headline from their feedback (up to three passes). If they want more, generate additional variants (up to two passes). Re-present after each pass until they ship, then assemble the headline-lab document (brief, temperature, ranked headlines).

• Input: the ranked headlines, the brief, temperature, user decision and feedback
• Output: the final approved headline list and the assembled headline-lab document
• Key focus: iterate to a winner the user ships, then package the list