mailcoach

name	mailcoach
description	Manage email marketing with the Mailcoach CLI — email lists, subscribers, campaigns, transactional emails, templates, automations, tags, and segments.

Mailcoach CLI

Use this skill when the user wants to manage email marketing through their Mailcoach instance. This includes managing email lists, subscribers, campaigns, transactional emails, templates, automations, tags, segments, and suppressions.

Prerequisites

The mailcoach CLI must be installed and authenticated. If a command returns a 401 error, the user needs to authenticate first.

# Authenticate with a Mailcoach instance
mailcoach login

# Verify authentication works
mailcoach list-email-lists

See references/authentication.md for the full login flow.

How commands work

Commands are auto-generated from the Mailcoach OpenAPI spec. Always discover commands dynamically rather than guessing names.

# List all available commands
mailcoach list

# Get help for a specific command (shows all options)
mailcoach <command-name> --help

Command naming

Commands use kebab-case derived from API operation IDs:

• list-email-lists, create-email-list, show-email-list, update-email-list, delete-email-list
• list-subscribers, create-subscriber, show-subscriber, update-subscriber
• list-campaigns, create-campaign, send-campaign, send-campaign-test
• list-transactional-mails, send-transactional-mail
• list-tags, create-tag, list-segments, create-segment
• trigger-automation

Parameter naming

• Path parameters like {emailList} become required options: --email-list=<uuid>
• Query parameters like filter[search] become optional options: --filter-search=<value>
• Both snake_case and camelCase parameter names are converted to --kebab-case (e.g., book_id and bookId both become --book-id)

Sending data

# JSON body (preferred for creates/updates)
mailcoach create-email-list --input '{"name": "Newsletter", "default_from_email": "[e-mail]"}'

# Form fields (repeatable, simpler for flat data)
mailcoach create-email-list --field name="Newsletter" --field default_from_email="[e-mail]"

# File uploads (prefix path with @)
mailcoach create-subscriber-import --email-list=<uuid> --field csv=@/path/to/subscribers.csv

• --field values are sent as JSON by default. When any field contains a file (@ prefix), the entire request switches to multipart/form-data.
• You cannot combine --field and --input in the same command.

Output formats

mailcoach list-email-lists              # Human-readable table (default)
mailcoach list-email-lists --json       # Raw JSON (useful for parsing)
mailcoach list-email-lists --yaml       # YAML output
mailcoach list-email-lists --minify     # Minified single-line JSON (implies --json)
mailcoach list-email-lists --H          # Include response headers
mailcoach list-email-lists --output-html # Show HTML response bodies (hidden by default)

Always use --json when you need to extract UUIDs or data from responses for use in subsequent commands.

Filtering, sorting, and pagination

mailcoach list-subscribers --email-list=<uuid> --filter-search="john" --sort=email --filter-per-page=50 --filter-page=2

• --filter-search: fuzzy text search
• --sort: field name, prefix with - for descending (e.g., --sort=-created_at)
• --filter-per-page: results per page (max 100, default 15)
• --filter-page: page number

Error handling

• 401: Authentication failed. Run mailcoach login to re-authenticate.
• 422: Validation error. The response body contains details about which fields are invalid.
• 404: Resource not found. Verify the UUID is correct.
• Missing path parameter: The CLI tells you which --option is required.
• All errors exit with a non-zero code, so you can chain commands with &&.
• HTML error responses hide the body by default — add --output-html to see them.

Common workflows

Command patterns

• references/command-patterns.md — Discovering commands and the shared flag conventions

Email lists and subscribers

• references/email-lists.md — Create and manage email lists, tags, and segments
• references/subscribers.md — Add, import, tag, and manage subscribers

Campaigns

• references/campaigns.md — Full campaign lifecycle: create, configure, test, send, and view statistics

Transactional emails

• references/transactional.md — Send transactional emails via templates or inline content

Templates and automations

• references/templates.md — Manage reusable email templates
• references/automations.md — Trigger automations via the CLI

Important notes

• Mailcoach is self-hosted: each user has a unique instance URL configured during mailcoach login
• The OpenAPI spec is cached for 24 hours. Run mailcoach clear-cache to force a refresh if commands seem outdated.
• UUIDs are used as resource identifiers throughout the API.
• When chaining commands (e.g., create a list then add subscribers), use --json to extract UUIDs from responses.