seo-growth

name	seo-growth
description	Use for SEO audits, keyword research, schema markup, conversion optimization, and AI search visibility. Triggers on SEO, technical SEO, SEO audit, keyword research, schema markup, JSON-LD, structured data, meta tags, robots.txt, sitemap, Core Web Vitals, GA4, GTM, conversion tracking, CRO, landing page optimization, A/B test, AI SEO, GEO, AEO, LLMO, programmatic SEO, competitor pages, link building, backlinks, local SEO, Google Business Profile, e-commerce SEO, hreflang, international SEO, AI citation, GPTBot, PerplexityBot, ClaudeBot, content freshness, pricing page SEO, product launch SEO.
metadata	{"version":"1.0.0"}

SEO & Growth

Route SEO, growth, and AI search optimization tasks to the correct reference. Read all relevant references before starting — most tasks span multiple domains.

Task Router

Task	Reference	Key Actions
Site audit, technical SEO, on-page review	references/audit.md	Crawlability, indexation, Core Web Vitals, E-E-A-T
AI search optimization (AEO/GEO/LLMO)	references/ai-seo.md	Content extractability, AI bot access, citation optimization
GEO methods, schema markup, meta tags	references/geo.md	Princeton GEO methods, JSON-LD, platform-specific optimization
Building SEO pages at scale	references/programmatic.md	12 playbooks, template design, indexation strategy
Competitor/alternative/vs pages	references/competitors.md	4 page formats, centralized data, comparison tables
Schema markup / structured data / JSON-LD	references/schema-markup.md	Organization, Product, Article, FAQ, Event, BreadcrumbList
Analytics, GA4, GTM, conversion tracking	references/analytics.md	GA4 setup, event tracking, UTM strategy, conversion funnels
CRO, landing page optimization, CTAs, A/B tests	references/conversion-optimization.md	7-dimension framework, page-type strategies, 30+ test ideas
Pricing page SEO, pricing comparison keywords	references/pricing-pages-seo.md	High-intent keywords, schema markup, pricing psychology
Feature announcements, product launch SEO	references/launch-and-announcements.md	ORB framework, announcement checklist, 5-phase launch
Link building, backlinks, HARO, digital PR	references/link-building.md	Backlink audit, 8 playbooks, velocity guidelines, disavow
Local SEO, Google Business Profile, map pack	references/local-seo.md	GBP 40-field checklist, NAP consistency, LocalBusiness schema
E-commerce SEO, faceted navigation, product schema	references/ecommerce-seo.md	Product page structure, facet handling, crawl budget
International SEO, hreflang, multilingual	references/international-seo.md	Domain structure decision tree, hreflang syntax, localization
AI citation monitoring, Perplexity, GEO tracking	references/ai-citation-monitoring.md	Monthly audit workflow, 7 tools, citation type tracking
Content freshness, update strategy, evergreen refresh	references/freshness-strategy.md	Freshness signals, update spike protocol, content calendar

Universal Principles

• Traditional SEO: Technical health enables everything (crawlability > indexation > on-page > content > authority). One primary keyword per page, title/H1/URL aligned.
• AI Search (GEO) builds on top of traditional SEO. Princeton GEO methods by impact: Cite sources (+40%), Statistics (+37%), Quotations (+30%), Authoritative tone (+25%), Clarity (+20%).
• Content for AI citation: Lead with direct answer, 40-60 word passages, H2/H3 matching query phrasing, tables for comparisons, self-contained blocks.
• AI Bot Access: Verify robots.txt allows GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, anthropic-ai, Google-Extended, Bingbot.
• Schema Detection Warning: web_fetch/curl cannot reliably detect JSON-LD (often JS-injected). Use browser tool, Rich Results Test, or Screaming Frog.

Before Starting

If .claude/product-marketing-context.md exists, read it first. Then gather: site type, primary SEO goal, target keywords, top competitors, current state.

Common Mistakes

• Reporting "no schema" from web_fetch (use browser/Rich Results Test)
• Not checking robots.txt for AI bots (GPTBot, PerplexityBot, ClaudeBot)
• Keyword stuffing (hurts AI visibility by 10%)
• Thin programmatic pages (just variable swaps in identical content)
• Biased competitor pages (AI and users penalize obvious bias)
• Treating AI SEO as separate from traditional SEO (it's a layer on top)

Layer 3 Skills

• analytics-posthog — PostHog analytics, event tracking, conversion funnels
• browser-agent — Browser automation for SEO audits and testing