| name | writing-narrative-pages |
| description | Guides marketing page composition using humanistic narrative principles. Use when writing, reviewing, or structuring marketing pages, landing pages, or product story pages. |
Writing Narrative Pages
Guides the composition of marketing pages as spaces of encounter — not persuasion machinery.
Core Thesis
A marketing page is not an information delivery system. It is a space where the reader recognizes their own story, and returns changed.
This skill synthesizes seven humanistic traditions into three actionable design principles. The intellectual foundations are documented in reference/foundations.md for deeper study.
The Three Principles
1. Disclose, Don't Explain
What it means: Show who you are (vision, character, stance), not what you are (feature list, specs). Leave space for the reader to find their own meaning.
Rooted in:
- Walter Benjamin: "Half the art of storytelling is to keep a story free from explanation." Information that explains itself dies at the moment of consumption. A story that withholds explanation retains its power across time.
- Hannah Arendt: Speech and action reveal the "who" of someone — their unique identity — which "can almost never be achieved as a willful purpose." The "what" (qualities, features) can be listed; the "who" can only appear.
In practice:
- Open with a situation the reader already lives in, not with your product name
- Let the reader feel the problem before naming the solution
- Use concrete images and scenes, not abstract claims
- Resist the urge to exhaustively list features — a few resonant details outweigh a comprehensive inventory
- Leave gaps. The reader's act of filling them is where meaning is born
Anti-patterns:
