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Define 3-5 content pillars and a topic taxonomy that translates brand positioning into repeatable content categories the agent can generate against every week without running out of ideas.
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| name | content-pillars |
| description | Define 3-5 content pillars and a topic taxonomy that translates brand positioning into repeatable content categories the agent can generate against every week without running out of ideas. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","strategy","content-pillars","taxonomy","planning","repetition"] |
| related_skills | ["positioning-statement","brand-voice-system","content-calendar","hook-write"] |
| inputs_required | ["positioning-statement","audience-research-or-customer-insights"] |
| deliverables | ["content-pillar-document-with-topic-bank"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | ["FIRECRAWL_API_KEY"] |
| required_env_vars | ["FIRECRAWL_API_KEY"] |
Transform brand positioning into 3-5 repeatable content categories (pillars). Each pillar is a lens through which the brand talks about the world. The topic taxonomy underneath ensures the agent never runs out of specific, on-brand ideas.
Without pillars, content is random. With pillars, every post has a job: educate, persuade, prove, humanize, or convert. Pillars make the content calendar fillable without creativity blocks, and they make the brand's feed feel cohesive instead of scattershot.
positioning-statement skill)brand-voice-system skill)| Pillar Type | Purpose | Example Topics | Best Formats |
|---|---|---|---|
| Education / How-to | Teach something valuable | Frameworks, step-by-step guides, mistakes to avoid | Threads, carousels, how-to videos |
| Point of View / Contrarian | Share a differentiated opinion | Hot takes, industry myths, "unpopular opinion" | Short posts, quote tweets, opinion threads |
| Proof / Social Proof | Show the thing works | Case studies, results, revenue updates, customer stories | Metric-led posts, testimonial graphics |
| Behind the Scenes / Build-in-Public | Humanize the brand | Team culture, process, failures, lessons learned, "how it's going" | Photo + caption, process videos, raw updates |
| CTA / Conversion | Drive action | Product launches, demo requests, waitlists, newsletter signups | Launch posts, demo clips, link posts |
Start with the positioning statement. For each potential pillar, ask: "Does content in this pillar reinforce the brand's core message?" If the answer is "not really," that pillar doesn't belong.
Define 3-5 pillars. Each pillar gets:
Map each pillar to the right formats:
Map each pillar to the right platforms:
Define the pillar mix (recommended starting point, adjust per data):
Build a 15-topic bank per pillar. Topics should be specific, not generic. Bad: "SaaS tips." Good: "Why charging monthly killed our growth (and what we switched to)."
Set pillar health check rules:
# [Brand] Content Pillars — [Date]
## Pillar 1: [Name]
**Goal:** [What this content achieves for the audience and the brand]
**Target split:** [X]% of weekly output
**Best formats:** [List 2-3]
**Platform priority:** [Platform A > Platform B > ...]
**Emotional target:** [Think / Feel / Act]
### Topic Bank (15 ideas)
1. [Specific, actionable topic]
2. [Specific, actionable topic]
...15
## Pillar 2: [Name]
...
## Pillar Mix Target
| Pillar | % of Weekly | X | LinkedIn | IG | TikTok |
|--------|------------|---|---|-----|--------|
| Education | 35% | Threads | Carousels | Carousels | How-tos |
| POV | 25% | Short posts | Opinion posts | — | Reaction videos |
| Proof | 20% | Metric posts | Case studies | Testimonials | — |
| BTS | 15% | Photo posts | — | Stories | POV clips |
| CTA | 5% | Launch posts | Demos | — | — |
## Pillar Health Check (Review Monthly)
- Which pillar drives the most engagement?
- Which pillar drives the most conversions?
- Which pillar is underrepresented or overperforming?
- Is any pillar below average ER for 3+ weeks? Diagnose.
The skill is complete when:
Map the last 2 weeks of posts to pillars. If more than 20% don't fit any pillar, the taxonomy is wrong. If one pillar exceeds 50% of output, rebalance. Can you look at the topic bank and immediately write a post from any topic? If a topic makes you think "I have nothing to say about this," it's not specific enough.
Input: SaaS analytics tool positioning = "Product analytics for B2B founders who hate dashboards."
Output:
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.