gooseworks-skills

Search LinkedIn posts by keywords using Crustdata API directly, deduplicate and sort by engagement. Outputs to CSV or JSON. Use when researching LinkedIn content around specific topics.

Crawl a website's sitemap and blog index to build a complete content inventory. Lists every page with URL, title, publish date, content type, and topic cluster. Groups content by category and topic. Optionally deep-reads top N pages for quality analysis and funnel stage tagging. Use before SEO audits, content gap analysis, or brand voice extraction.

Mine the highest-converting ad angles from customer reviews, Reddit complaints, support tickets, and competitor ads. Extracts actual pain language, competitor weaknesses, and outcome phrases that real buyers use. Outputs a ranked angle bank with proof quotes and recommended ad formats per angle.

Scrape competitor ads from Meta and Google ad libraries, cluster by hook/angle/format, and surface new creative directions your team hasn't tested. Chains meta-ad-scraper and google-ad-scraper. Use when a marketing team wants to understand the competitive ad landscape before launching a campaign, or wants fresh creative inspiration from what's already working in the market.

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.

Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer acquisition channels, podcast appearances, review sites, competitive positioning, and partnerships. Produces a structured report identifying what's working, what's missing, and where white space exists for new strategies. Use before designing GTM strategies for a client or prospect.

Living competitive strategy system. Maintains persistent competitor profiles with timeline tracking of positioning, messaging, features, and pricing changes. Analyzes competitors' social content for what's working. Compares against your own positioning and recommends messaging, pricing, and strategy adjustments. Consumes competitor-intel raw data but focuses on strategic analysis, not data collection. Tool-agnostic — works with any data source and stores profiles as local files.

Deep-dive analysis of a competitor's ad strategy. Scrapes their Meta + Google ads, reverse-engineers their funnel (ad → landing page → CTA), identifies positioning bets, and produces a strategic teardown. Goes beyond ad-creative-intelligence by analyzing the full conversion path and strategic intent behind each campaign.

Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-scraper, linkedin-profile-post-scraper, and twitter-scraper. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement.

Generate detailed, differentiated content briefs at scale. Each brief includes SERP analysis, competing page breakdown, unique angles from real customer language (reviews, Reddit), internal linking plan, and SERP feature targets. Batch mode produces 10-50 briefs in one run. Crushes generic "keyword density" briefs from tools like Surfer or Clearscope.

For churned accounts, research what has changed since they left — new funding, team growth, competitor dissatisfaction, product updates that address their pain — then assess re-engagement potential and generate a personalized win-back email sequence with timing recommendations. Chains web research and LinkedIn monitoring with email sequence generation.

Handles disqualified and near-miss inbound leads gracefully. Drafts polite rejection emails, referral requests (right company wrong person), and nurture routing (future fit). Ensures no inbound lead gets ignored and every disqualification preserves the relationship. Tool-agnostic.

Full pipeline from funding signal discovery to outreach-ready campaign. Scans the web for recent funding announcements (no company list needed), qualifies against your company context, finds decision-makers, drafts personalized email sequences, and packages for your outreach tool. Combines funding-signal-monitor and funding-signal-outreach into a single zero-to-campaign workflow.

Full-pipeline hiring signal composite. Monitors target companies for job postings your product replaces or augments, finds the right contacts (hiring managers, buyers, champions), drafts personalized outreach using the job posting as the hook, and hands off to the configured outreach tool. Bundles every capability skill needed so nothing is missing at runtime.

Full pipeline from leadership change discovery to outreach-ready campaign. Scans the web for recent executive moves (no company list needed), verifies and enriches via Apollo, evaluates relevance to your product, drafts personalized outreach tuned to the new leader's timing window and background, and packages for your outreach tool. Combines web-based discovery with the Apollo-powered leadership-change-outreach pipeline into a single zero-to-campaign workflow.

Full pipeline from news signal discovery to outreach-ready campaign. Scans the web for recent news events — regulation changes, acquisitions, product launches, market shifts, crises, partnerships, earnings, and any other public event — qualifies affected companies against your ICP, identifies the connection between the news and your product, finds decision-makers, drafts personalized email sequences using the news as the hook, and packages for your outreach tool. Combines multi-source signal discovery with news-signal-outreach into a single zero-to-campaign workflow. No company list required.

Monitor existing customer accounts for upsell and cross-sell signals: team growth on LinkedIn, new job postings, product usage patterns, funding announcements, and public company news. Produces a weekly expansion opportunity list with context and talk tracks. Chains web search, LinkedIn profile monitoring, and job posting detection.

Monitor web sources for Series A-C funding announcements. Aggregates signals from TechCrunch, Crunchbase (via web search), Twitter, Hacker News, and LinkedIn. Filters by stage, amount, and industry. Returns qualified recently-funded companies ready for outreach.

End-to-end lead prospecting from Luma events. Searches Luma for events by topic and location, extracts all attendees/hosts, qualifies them against a qualification prompt, outputs results to a Google Sheet, and sends a Slack alert with top leads. Use this skill whenever someone wants to find qualified leads from events, prospect event attendees, or run an event-based lead gen workflow. Also triggers for "find people at events and qualify them" or "who's attending X events that matches our ICP."

End-to-end Google Search Ads campaign builder. Takes ICP + product info, performs keyword research via competitive analysis, builds ad group structure, generates headline/description variants, creates negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.

End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.

Fills in missing data for inbound leads — researches the company, identifies the person's role and seniority, finds other stakeholders at the company, checks for existing CRM relationships, and updates the lead record. Produces enriched lead data ready for qualification or outreach. Tool-agnostic.

Qualifies inbound leads against full ICP criteria — company size, industry, use case fit, role/seniority of the person. Checks CRM and existing customer base for duplicates and existing relationships. Outputs a scored CSV with qualification status, reasoning, and pipeline overlap flags. Tool-agnostic — works with any CRM, enrichment tool, or data source.

Triages all inbound leads from a given period — demo requests, free trial signups, content downloads, webinar registrations, chatbot conversations. Classifies by urgency, qualifies against ICP, enriches with context, and produces a prioritized action queue with recommended response for each lead. Tool-agnostic — works with any CRM, form tool, or lead source.

Daily industry intelligence scanner. Scans web, social media, news, blogs, and communities for industry-relevant events, trends, and signals. Produces a comprehensive intelligence briefing plus strategic GTM opportunity ideas. Orchestrates existing scraping skills — does not reimplement data collection.

Track what key opinion leaders (KOLs) in your space are posting on LinkedIn and Twitter/X. Surfaces trending narratives, high-engagement topics, and early signals of emerging conversations before they peak. Chains linkedin-profile-post-scraper and twitter-scraper. Use when a marketing team wants to ride trends rather than create them from scratch, or when a founder wants to know which topics are resonating with their audience.

Extract competitor and customer intelligence from any company's landing page HTML. Fetches a target URL, parses the full HTML, and surfaces structured signals: named competitors, positioning claims, comparison pages, customer logos, testimonials, case studies, industries served, pricing model, integrations, and social proof. Produces a single intelligence brief ready for sales, marketing, or competitive strategy.

Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.

End-to-end LinkedIn outreach composite. Finds prospects through LinkedIn engagement signals (post comments, topic discussions, competitor mentions), researches their profiles and activity, qualifies by ICP fit and LinkedIn activity level, drafts personalized connection requests and follow-up sequences, and exports for the user's LinkedIn outreach tool. Tool-agnostic — works with Dripify, Botdog, Expandi, PhantomBuster, or manual CSV.

Daily meeting preparation system that checks your calendar each morning, deeply researches external attendees (LinkedIn, company info, GitHub, past notes), and sends you personalized briefs via email (1 per person). Use when you want automated preparation for upcoming meetings with context about each person you're meeting.

End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.

Scan an AgentMail inbox for newsletter signals using configurable keyword campaigns. Extracts matched keywords, context snippets, and company mentions from incoming emails. Use for monitoring accounting industry newsletters for buying signals like acquisitions, migrations, and staffing news.

Subscribe to and scan industry newsletters for buying signals, competitor mentions, ICP pain-point language, and market shifts. Parses incoming newsletter emails via AgentMail, matches against keyword campaigns, and delivers a weekly digest of actionable signals. Use when a marketing team wants to turn newsletter subscriptions into an ongoing intelligence feed without manual reading.

Qualifies outbound and cold lead lists against ICP criteria — company fit, person fit, and reachability. Handles any list source: scraped prospects, event attendees, purchased lists, Apollo/Clay exports, or manually built target accounts. Enriches sparse records via Apify LinkedIn scraping, scores each lead on a 0-100 composite scale, and outputs a tiered CSV with qualification verdicts, reasoning, and recommended outreach priority.

For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.

Periodic sales performance review composite. Pulls rep-level and team-level sales data from any CRM or tracking system, analyzes performance across a user-defined period (weekly, monthly, quarterly), and produces both an executive summary and a detailed diagnostic. Covers quota attainment, activity metrics, deal progression, win/loss patterns, rep-level benchmarking, coaching opportunities, and forecast accuracy. Tool-agnostic — works with any CRM (Salesforce, HubSpot, Pipedrive, Close, Supabase, CSV).

Pipeline analysis composite. Pulls deal/meeting data from any CRM or tracking system, analyzes the pipeline over a user-defined period (weekly, fortnightly, monthly, quarterly), and produces both an executive summary and a detailed diagnostic report. Covers volume, qualification rates, source effectiveness, stage velocity, stuck deals, and actionable recommendations. Tool-agnostic — works with any CRM (Salesforce, HubSpot, Pipedrive, Close, Supabase, CSV).

Identify programmatic SEO page patterns worth building for your product — vs/ pages, integrations/, for-{industry}/, alternatives-to/, use-cases/ — and design the template structure, data model, and priority order. Outputs a complete pSEO blueprint with URL patterns, title templates, content frameworks, and data sources per variable.

Reverse-engineer how competitors do programmatic SEO. Detects URL pattern clusters (vs/, integrations/, for-{industry}/), estimates page count per pattern, analyzes template quality, infers which patterns actually drive traffic, and identifies gaps you can exploit. Outputs a competitive pSEO landscape report.