marketing-email-sequence

name	marketing-email-sequence
description	Design a multi-step email sequence with targeting, subject lines, body copy, timing, and A/B testing plan. Triggers on "email sequence for", "drip campaign", "nurture sequence", "onboarding emails", "email workflow for [goal]"
metadata	{"openclaw":{"tags":["marketing","email","sequences","automation"]}}

Email Sequence

When the user asks to create an email sequence or drip campaign:

Step 1: Define the sequence parameters

Gather from the user:

• Sequence type: welcome/onboarding, nurture, re-engagement, post-purchase, event follow-up, product launch, trial-to-paid, cart abandonment
• Audience: who receives this sequence
• Entry trigger: what causes someone to enter the sequence
• Goal: activation, conversion, retention, upsell, engagement
• Number of emails: or let the plan determine this
• Brand voice: tone and style guidelines
• Compliance: CAN-SPAM, GDPR, or other requirements

Step 2: Research best practices

Use capability_execute with capabilityId "research.web_search" to find:

1. Best practices for this sequence type (timing, length, content)
2. Industry benchmarks (open rates, CTR, conversion rates)
3. Examples of effective sequences in the same category
4. Common mistakes to avoid
5. Subject line patterns that drive high open rates

Step 3: Analyze existing performance (if available)

Use capability_execute with capabilityId "analytics.get_metrics" to check:

• Current email open rates, CTR, and unsubscribe rates
• Best-performing email subject lines and send times
• Audience engagement patterns by segment
• Conversion funnel drop-off points

Use capability_execute with capabilityId "chat.search_messages" to find:

• Internal notes on past email performance
• Customer feedback on email communications
• Sales team input on what messaging resonates

Step 4: Design the sequence

For each email in the sequence, define:

• Send timing: delay from trigger or previous email
• Subject line: primary and A/B variant
• Preview text: first line visible in inbox
• Purpose: what this email accomplishes in the sequence
• Body copy: full email text
• CTA: primary action and button text
• Exit conditions: when to remove someone from the sequence

Email copy rules (strict):

• Plain text or minimal HTML — no heavy formatting
• Short paragraphs (2-3 sentences max)
• One primary CTA per email
• Personalization tokens where appropriate ({first_name}, {company_name})
• Subject lines under 50 characters
• Preview text that complements (not repeats) the subject line
• Conversational tone — write like a human, not a brand
• Clear unsubscribe path in every email

Step 5: Send via connected platform (if available)

Use capability_execute with capabilityId "mail.send_followup" to:

• Queue or schedule the first email in the sequence
• Set up automation triggers (if the platform supports it)

Use capability_execute with capabilityId "docs.create_brief" to save:

• Complete sequence document for implementation

Output Format

Email Sequence: [Sequence Name]

Sequence Overview

Field	Value
Type	welcome / nurture / re-engagement / etc
Audience	segment description
Entry Trigger	what starts the sequence
Goal	primary conversion goal
Emails	total count
Duration	total days from first to last
Expected Open Rate	benchmark %
Expected CTR	benchmark %

Sequence Flow

[Trigger] -> Email 1 (Day 0) -> Wait 2d -> Email 2 (Day 2) -> Wait 3d -> Email 3 (Day 5) -> ...
Exit conditions: [when to remove from sequence]

---

Email 1: [Email Name] Send: [timing from trigger] Purpose: [what this email accomplishes]

Subject A: [primary subject line] Subject B: [A/B variant] Preview: [preview text]

---

[Full email body copy]

---

CTA: [button text] -> [destination URL description]

---

Email 2: [Email Name] Send: [timing from previous email] Purpose: [what this email accomplishes]

Subject A: [primary subject line] Subject B: [A/B variant] Preview: [preview text]

---

[Full email body copy]

---

CTA: [button text] -> [destination URL description]

---

(Continue for all emails in the sequence)

---

A/B Testing Plan

Test	Variable	Variant A	Variant B	Success Metric
Email 1	Subject line	subject A	subject B	Open rate
Email 3	CTA	CTA text A	CTA text B	Click rate

Segmentation Rules

• Conditions for branching the sequence based on engagement
• What happens when someone clicks vs ignores

Success Metrics

Metric	Target	Measurement
Sequence completion rate	X%	% who receive all emails
Overall conversion rate	X%	% who complete goal action
Unsubscribe rate	<X%	% who opt out during sequence

Implementation Notes

• Platform-specific setup instructions
• Merge tag mappings
• Compliance checklist