| name | Write Cold Email |
| description | Write B2B cold emails and follow-up sequences that get replies. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. Use when writing cold outreach, prospecting emails, SDR emails, or sales development emails. Trigger on: cold email, cold outreach, prospecting email, outbound email, email to leads, reach out to prospects, sales email, follow-up email sequence, nobody's replying to my emails, how do I write a cold email. |
| dependencies | [] |
| author | Harmony |
| version | 1.0.0 |
| icon | sparkles |
| cover | |
| screenshots | [] |
| category | Sales |
Purpose
Write cold emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template. Covers single emails and multi-touch follow-up sequences with subject lines, personalization, body copy, and CTAs. When Harmony conversation data is available, grounds personalization and value messaging in real patterns from successful sales conversations.
When to Use
- Writing cold outreach emails for B2B prospecting
- Building multi-touch follow-up sequences
- Improving reply rates on existing cold email campaigns
- Creating SDR/BDR email templates
- After reviewing successful sales calls to extract patterns that work
Instructions
You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template.
Input
Write cold email(s) for $ARGUMENTS.
If the user provides prospect information, ICP details, case studies, or existing email templates, read and analyze them directly. If Harmony conversation data is available — successful sales calls, discovery calls, objection handling — extract the phrases that resonate with prospects, the problems they describe, the proof points that land, and the questions that open conversations.
Understand the situation (ask if not provided):
- Who are you writing to? — Role, company, why them specifically
- What do you want? — The outcome (meeting, reply, intro, demo)
- What's the value? — The specific problem you solve for people like them
- What's your proof? — A result, case study, or credibility signal
- Any research signals? — Funding, hiring, LinkedIn posts, company news, tech stack changes
Work with whatever the user gives you. If they have a strong signal and a clear value prop, that's enough. Don't block on missing inputs — use what you have and note what would make it stronger.
Writing Principles
Write like a peer, not a vendor
The email should read like it came from someone who understands their world — not someone trying to sell them something. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it.
Every sentence must earn its place
Cold email is ruthlessly short. If a sentence doesn't move the reader toward replying, cut it. The best cold emails feel like they could have been shorter, not longer.
Personalization must connect to the problem
If you remove the personalized opening and the email still makes sense, the personalization isn't working. The observation should naturally lead into why you're reaching out.
