| name | opportunity-finder |
| description | Business Opportunity Finder - Find business opportunities in markets, partnerships, channels, and verticals. Use when: finding new markets, strategic partnerships, distribution channels, revenue opportunities, competitive gaps. Include: market analysis, partner scouting, channel strategy, white spaces, growth opportunities. Works with: Claude Code, OpenCode, Cursor, Any SKILL.md agent.
|
| version | 1.0.0 |
| author | Business Brain |
| license | MIT |
| tags | ["business","opportunities","partnerships","market-expansion","channels"] |
| agents | ["universal"] |
Business Opportunity Finder
Find and validate business opportunities across markets, partnerships, and channels.
Opportunity Categories
| Category | Description | Example |
|---|
| Market Expansion | New verticals | SaaS → Enterprise |
| Product Extension | New features | Chat → Video |
| Channel | New distribution | Direct → Partner |
| Partnership | Strategic alliances | Tech integration |
| Acquisition | M&A targets | Complementors |
| White Space | Underserved segments | Geo expansion |
Market Opportunity Analysis
TAM/SAM/SOM Framework
TAM (Total Available Market)
The total market opportunity
SAM (Serviceable Addressable)
Your addressable market
SOM (Serviceable Obtainable)
Your realistic 3-year obtainable
Market Size Methods
| Method | Use For | Formula |
|---|
| Top-Down | Industry reports | Industry revenue × share |
| Bottom-Up | Direct research | (Customers × ACV) + expansion |
| Value Chain | Adjacent markets | Upstream + downstream |
Partnership Opportunities
Types of Partnerships
| Type | Value | Example |
|---|
| Technology | Integration | Salesforce + Slack |
| Distribution | Reach | Product + marketplace |
| Content | Traffic | Blog + newsletter |
| Referral | Leads | Affiliate program |
| Co-marketing | Brand | Joint webinars |
| Reseller | Revenue | VAR partnerships |
Partner Evaluation Matrix
| Criteria | Weight | Score (1-5) |
|---|
| Strategic Fit | 30% | |
| Revenue Potential | 25% | |
| Ease of Integration | 20% | |
| Brand Alignment | 15% | |
| Competition | 10% | |
Total: /100
White Space Analysis
Framework
Your Current:
- Customers: [Segments served]
- Products: [Features offered]
- Markets: [Geographies]
White Space:
- [Segment] underserved
- [Feature] not offered
- [Geography] not covered
Questions to Ask
- What segments request but we don't serve?
- What features do competitors offer that we're missing?
- What geographies have demand but no coverage?
- What adjacent problems do our customers have?
Channel Opportunities
Channel Analysis
| Channel | Effort | Reach | Margin | Fit |
|---|
| Direct Sales | High | Low | High | Enterprise |
| Marketplace | Low | High | Low | SMB |
| Partner | Med | Med | Med | Mid-market |
| PLG | High | Very High | High | SMB |
| Affiliate | Low | Med | Low | All |
Opportunity Scoring
Scorecard
Opportunity: [Name]
Market:
- Market Size: [TAM]
- Growth Rate: [% YoY]
- Competition Level: [Low/Med/High]
Strategic:
- Strategic Fit: [1-10]
- Synergy: [1-10]
- Timing: [1-10]
Execution:
- Effort to Build: [1-10]
- Time to Revenue: [Months]
- Confidence: [1-10]
Total Score: /100
Prioritize: [Yes/No/Maybe]
Growth Levers
10x Growth Opportunities
| Lever | Example |
|---|
| New Market | SMB → Enterprise |
| New Product | Core → Enterprise |
| New Channel | Direct → Partner |
| New Model | Subscription → Usage |
| New Pricing | Per-seat → Flat |
Validation Framework
Questions Before Pursuing
- Real problem? - Can you find 5 customers?
- Will pay? - Are they paying for similar?
- Can deliver? - Do we have/exist ability?
- Can reach? - Do we have distribution?
- Can win? - Can we beat alternatives?
Usage Examples
User: "Find new market opportunities for our CRM"
Agent: Analyze TAM/SAM/SOM, find underserved segments
User: "What partnership should we pursue?"
Agent: Score potential partners, prioritize by fit
User: "Find white space in the market"
Agent: Analyze gaps in offerings, geo coverage, segments
User: "Our growth is stalling - what next?"
Agent: Identify 10x growth levers, prioritize options
Opportunity Brief Template
# Opportunity Brief: [Name]
## Summary
[One paragraph]
## Market
- Size: $[X]
- Growth: [%]
- Key players: [List]
## Proposal
- What: [Description]
- Why now: [Rationale]
- How: [Execution plan]
## Validation
- Customer interest: [X] conversations
- Sales potential: $[X]/year
- Build effort: [Low/Med/High]
## Recommendation
[Proceed / Explore / Pass]
## Next Steps
- [Action 1]
- [Action 2]
Compatible Agents
All SKILL.md compatible agents ✅
See Also
- strategic-planner (strategy)
- partnership-management (partnerships)
- market-expansion (growth)
