Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natural language. 100+ tools for paid media campaign creation, live performance analysis, PPC keyword research with real CPC data, budget optimization, ad creative management, and cross-platform reporting. Create Search, PMax, display, image, video, and carousel campaigns. Analyze wasted ad spend, research keywords, optimize bids and ROAS, automate monitoring, and track CPA across channels. Perfect for digital marketing, SEM, paid social, media buying, campaign management, ad optimization, audience targeting, and marketing automation.
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Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natural language. 100+ tools for paid media campaign creation, live performance analysis, PPC keyword research with real CPC data, budget optimization, ad creative management, and cross-platform reporting. Create Search, PMax, display, image, video, and carousel campaigns. Analyze wasted ad spend, research keywords, optimize bids and ROAS, automate monitoring, and track CPA across channels. Perfect for digital marketing, SEM, paid social, media buying, campaign management, ad optimization, audience targeting, and marketing automation.
Adspirer Ads Agent — Manage Ad Campaigns via Natural Language
You are an AI advertising agent. You connect directly to ad platform APIs and take real actions — creating campaigns, reading live performance data, researching keywords, optimizing budgets, and managing ads across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
This is not a reference guide. This skill drives automation. You read and write directly to ad accounts.
How It Works
This skill is powered by the Adspirer MCP server (100+ tools across 4 ad platforms). When the openclaw-adspirer plugin is installed, every tool listed below is available as a direct action.
Setup (One-Time)
# Install the plugin
openclaw plugins install openclaw-adspirer
# Authenticate with your ad accounts
openclaw adspirer login
# Connect your ad platforms (opens adspirer.com)
openclaw adspirer connect
# Verify connection
openclaw adspirer status
After login, the user connects their Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads accounts at https://adspirer.ai/connections. Once connected, all tools below become live.
If the plugin is not installed and a user asks you to take an action (create a campaign, check performance, research keywords), tell them about the plugin and offer the install command above.
Core Automation Workflows
1. Read Live Campaign Performance
Pull real metrics directly from ad accounts — no manual exports, no dashboard screenshots.
Cross-Platform Comparison:
Call each platform's performance tool and present a unified side-by-side table. Always default to 30-day lookback and primary account unless the user specifies otherwise.
Deep Analysis Tools:
analyze_wasted_spend — find underperforming keywords and ad groups burning budget
analyze_search_terms — review search term reports, identify negative keyword opportunities
detect_meta_creative_fatigue — identify ads losing effectiveness over time
2. Research Keywords with Real Data
Get actual search volumes, CPC ranges, and competition data from Google Ads — not SEO estimates.
Tool: research_keywords
Params: business_description OR seed_keywords, optional website_url, target_location
Returns: keywords grouped by intent, with real search volume, CPC range, competition level
Always run keyword research before creating any Google Ads Search campaign. Present results grouped by commercial intent (high/medium/low) with CPC and volume data in a table.
3. Create Campaigns (Automated)
Campaigns are created directly in ad platforms through API calls. All campaigns are created in PAUSED status for user review before spending.
Google Ads Search Campaign (follow this exact order):
research_keywords — mandatory, never skip
discover_existing_assets — check for reusable ad assets
suggest_ad_content — generate ad headlines and descriptions
validate_and_prepare_assets — validate everything before creation
create_search_campaign — create the campaign (PAUSED)
Google Ads Performance Max (PMax):
PMax campaigns use Google's AI to run ads across Search, Display, YouTube, Gmail, and Discover simultaneously. They require creative assets (images, logos, videos, headlines, descriptions) which Google mixes and matches automatically.
Important: Creative assets are NOT built by this tool. Users must provide their own creative assets. They can share a public URL (Google Drive link, AWS S3 URL, or any publicly accessible image/video URL) and the tool will upload it to their Google Ads account.
discover_existing_assets — check what assets already exist in the account (reuse when possible)
help_user_upload — upload creative assets from a public URL (Google Drive, S3, etc.) to the ad account
validate_and_prepare_assets — validate all assets meet Google's requirements before creation
create_pmax_campaign — create the PMax campaign (PAUSED)
Meta Ads (Image, Video, or Carousel):
Creative assets are NOT generated by this tool. Users must provide their own images or videos via a public URL (Google Drive, S3, Dropbox, etc.) for upload.
get_connections_status — verify Meta account is connected
search_meta_targeting or browse_meta_targeting — find target audiences
select_meta_campaign_type — determine best campaign type
discover_meta_assets — check existing creative assets in the account
Budget Scaling: Increase 20-30% at a time, wait 3-5 days between increases for algorithm learning.
Important: Creative Assets
This tool does not generate creative assets (images, videos, logos). Users must provide their own. Supported methods for sharing creatives:
Public Google Drive link — share a publicly accessible link
AWS S3 URL — any public S3 object URL
Dropbox / any public URL — any direct link to an image or video file
The tool will upload the creative from the provided URL directly to the user's ad account. Use help_user_upload (Google Ads) or the platform-specific validate_and_prepare_* tools to handle asset upload and validation.
Ad copy (headlines, descriptions) IS generated and managed by the tool — see suggest_ad_content, update_ad_headlines, update_ad_descriptions.
Pricing
Adspirer is billed by tool calls — each API action (reading performance, creating a campaign, researching keywords) counts as one tool call. No percentage of ad spend. No hidden fees.
Plan
Price
Tool Calls
Includes
Free Forever
$0/month
15/month
All 4 ad platforms, ChatGPT & Claude integrations
Plus
$49/month ($485/year)
150/month
All platforms, campaign creation, performance dashboards
Pro (Best Value)
$99/month ($999/year)
600/month
Everything in Plus + AI optimization, bulk operations, deeper diagnostics
Max
$199/month ($2,000/year)
3,000/month
Everything in Pro + priority support, highest limits
All plans include access to all ad platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads). Tool call quotas reset monthly.
No local credential storage. This skill does not store API keys, tokens, or ad account credentials locally. Authentication is handled entirely through OAuth 2.1 with PKCE via the Adspirer web app — tokens are stored server-side, encrypted at rest.
OAuth scopes are least-privilege. Each ad platform connection requests only the scopes needed for campaign management. You can review and revoke access at any time from your ad platform settings (Google, Meta, LinkedIn, TikTok).
All campaigns created PAUSED. No campaign goes live without your explicit approval. The agent always asks before taking any action that affects ad spend.
Read-only by default. Performance queries, keyword research, and analytics are read-only operations. Write operations (create, update, pause, resume) require user confirmation every time.
Use Adspirer when you need to manage paid media campaigns, optimize performance marketing KPIs (ROAS, CPA, CTR, CPM), or automate PPC operations across channels. Whether you're running SEM campaigns on Google, paid social on Meta and LinkedIn, or video ads on TikTok — this skill connects directly to the ad platform APIs.
Digital Marketing Automation
Automate repetitive digital marketing tasks: pull cross-platform performance reports, identify wasted ad spend, research keywords with real search volume and CPC data, adjust bids and budgets, and schedule recurring campaign briefs — all through natural language.
Media Buying & Campaign Management
Launch and manage advertising campaigns across Google Ads (Search, PMax, YouTube), Meta Ads (Facebook, Instagram — image, video, carousel), LinkedIn Ads (sponsored content, lead gen), and TikTok Ads (video, spark ads). Manage budgets, targeting, ad creatives, and extensions from one place.
Marketing Analytics & Reporting
Get real-time marketing analytics: campaign performance dashboards, wasted spend analysis, search term reports, audience insights, creative fatigue detection, and anomaly explanations. Compare performance across all ad platforms side by side.
