| name | brand-voice-guide |
| description | Create comprehensive brand voice and messaging guidelines.
TRIGGERS - Use when user wants brand guidelines, voice documentation, messaging framework, or tone of voice guide.
|
Brand Voice Guide
Overview
Creates comprehensive brand voice and messaging guidelines that ensure consistency across all communications.
Workflow
Step 1: Discover the Brand
- Company/personal brand: Who are you?
- Target audience: Who are you speaking to?
- Brand personality: If your brand were a person, how would they talk?
- Competitors: Who do you NOT want to sound like?
- Existing content: Share examples of content you like
Step 2: Define Voice Attributes
Choose 3-4 voice attributes with a spectrum:
| Attribute | We ARE | We are NOT |
|---|
| [e.g., Bold] | [Confident, direct, decisive] | [Arrogant, aggressive, reckless] |
| [e.g., Smart] | [Insightful, analytical, clear] | [Condescending, jargon-heavy, academic] |
| [e.g., Human] | [Warm, relatable, honest] | [Sappy, unprofessional, sloppy] |
| [e.g., Ambitious] | [Forward-thinking, driven] | [Hypey, unrealistic, salesy] |
Step 3: Create the Guide
Output Format
# Brand Voice Guide: [Brand Name]
## Brand Essence
**One sentence**: [What you stand for]
**Tagline**: [Your tagline]
**Mission**: [What you're trying to do]
## Our Audience
**Primary**: [Who they are, what they care about]
**How they talk**: [Their vocabulary, their concerns]
**What they need from us**: [Value we provide]
## Voice Attributes
### [Attribute 1]: [Name]
**What it means**: [Definition]
**Do this**: [Examples of how to embody it]
**Don't do this**: [Examples of going too far]
**✅ Example**: "[Good example sentence]"
**❌ Not this**: "[Bad example sentence]"
[Repeat for each attribute]
## Tone Variations by Context
| Context | Tone Adjustment | Example |
|---------|----------------|---------|
| Social media | More casual, playful | [example] |
| Email marketing | Warm, personal | [example] |
| Website copy | Clear, confident | [example] |
| Sales materials | Professional, compelling | [example] |
| Support/help | Empathetic, patient | [example] |
| Crisis | Direct, calm, transparent | [example] |
## Writing Rules
### Always
- [Rule 1]
- [Rule 2]
- [Rule 3]
### Never
- [Rule 1]
- [Rule 2]
- [Rule 3]
## Vocabulary Guide
| Use This | Instead Of |
|----------|-----------|
| [preferred word] | [avoided word] |
| [preferred phrase] | [avoided phrase] |
## Before/After Examples
### Email Subject Line
❌ Before: "[generic version]"
✅ After: "[on-brand version]"
### Social Media Post
❌ Before: "[generic version]"
✅ After: "[on-brand version]"
### Sales Copy
❌ Before: "[generic version]"
✅ After: "[on-brand version]"
Quality Checklist
