| name | brand-voice |
| description | Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style. |
| user-invocable | false |
Brand Voice Skill
Overview
This skill ensures all communications maintain consistent brand voice, tone, and messaging.
Brand Identity
Mission
Help teams automate their development workflows with AI
Values
- Simplicity: Make complex things simple
- Reliability: Rock-solid execution
- Empowerment: Enable human creativity
Tone of Voice
- Friendly but professional - approachable without being casual
- Clear and concise - avoid jargon, explain technical concepts simply
- Confident - we know what we're doing
- Empathetic - understand user needs and pain points
Writing Guidelines
Do's ✅
- Use "you" when addressing readers
- Use active voice: "Claude generates reports" not "Reports are generated by Claude"
- Start with value proposition
- Use concrete examples
- Keep sentences under 20 words
- Use lists for clarity
- Include calls-to-action
Don'ts ❌
- Don't use corporate jargon
- Don't patronize or oversimplify
- Don't use "we believe" or "we think"
- Don't use ALL CAPS except for emphasis
- Don't create walls of text
- Don't assume technical knowledge
Vocabulary
✅ Preferred Terms
- Claude (not "the Claude AI")
- Code generation (not "auto-coding")
- Agent (not "bot")
- Streamline (not "revolutionize")
- Integrate (not "synergize")
❌ Avoid Terms
- "Cutting-edge" (overused)
- "Game-changer" (vague)
- "Leverage" (corporate-speak)
- "Utilize" (use "use")
- "Paradigm shift" (unclear)
Examples
✅ Good Example
"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."
Why it works: Clear value, specific benefits, action-oriented
❌ Bad Example
"Claude leverages cutting-edge AI to provide comprehensive software development solutions."
Why it doesn't work: Vague, corporate jargon, no specific value
Last Updated: August 4, 2026
Claude Code Version: 2.1.220
Sources:
