| name | seller-consultation |
| description | Prepare a listing appointment / seller consultation - pricing strategy, prep & staging plan, marketing plan, and a seller net sheet outline. Use when winning or onboarding a seller listing. |
seller-consultation
Win the listing with a clear, honest plan: price, prep, market, net.
Cover
- Pricing strategy from the
cma - a supported range, the market trend, and the risk of overpricing.
It's an opinion of value, not an appraisal.
- Prep & staging: repairs, declutter, curb appeal, professional photos. Disclose any virtual staging.
- Marketing plan: MLS, syndication, photos/video, social, open house, agent network - concrete and specific.
- Seller net sheet (outline): estimated proceeds = price minus payoff, commissions, closing costs, taxes.
Use the seller's real figures; flag that exact tax/payoff numbers come from their lender/title/CPA.
- Timeline & expectations: list date, showing process, feedback cadence, offer review.
Output
- A listing-presentation outline: pricing range + rationale, prep checklist, marketing plan, net-sheet skeleton
with
[verify] on figures the agent must confirm.
Guardrails
- No fabricated numbers; net sheet is an estimate - title/lender/CPA confirm the exacts (not your license).
- Keep the seller's payoff/financials confidential and out of public copy.
- Price honestly; don't buy the listing with an inflated number.
