content-brief

plugin: seo updated: 2026-01-20 # Content Brief ## When to Use - Preparing briefs for content writers - Planning new content pieces - Documenting SEO requirements for articles - Aligning content with keyword research ## Brief Creation Methodology ### Step 1: Keyword Research 1. Identify primary keyword (highest priority) 2. Identify 3-5 secondary keywords 3. Extract People Also Ask questions 4. Note search intent (informational/commercial/transactional) ### Step 2: SERP Analysis 1. Analyze top 10 ranking pages 2. Note average word count 3. Identify common content format (listicle, guide, etc.) 4. Find content gaps (topics competitors miss) ### Step 3: Outline Creation 1. Create H1 with primary keyword 2. Plan H2s to cover required topics 3. Plan H3s for detailed sections 4. Map keywords to specific sections ### Step 4: Requirements Definition 1. Set word count target (based on competitors + 20%) 2. Define E-E-A-T requirements 3. Specify internal linking targets 4. Set readability target (Flesch 60-70) ## Brief Template ```markdown --- plugin: seo updated: 2026-01-20 type: content-brief created_by: {agent_or_command} created_at: {timestamp} keyword: "{keyword}" session_id: {session_id} session_path: {session_path} status: complete --- plugin: seo updated: 2026-01-20 # Content Brief: {Title} ## Target Keyword - **Primary**: {keyword} - **Secondary**: {keyword2}, {keyword3}, {keyword4} - **Questions to Answer**: 1. {PAA question 1} 2. {PAA question 2} 3. {PAA question 3} ## Search Intent - **Type**: Informational | Commercial | Transactional - **User Goal**: {what user wants to accomplish} ## Content Specifications - **Word Count**: {min}-{max} words - **Format**: {article, listicle, guide, comparison} - **Tone**: {professional, conversational, technical} - **Target Audience**: {description} ## Required Sections 1. **{H2: Section topic}** - {brief description of what to cover} 2. **{H2: Section topic}** - {brief description} 3. **{H2: Section topic}** - {brief description} 4. **{H2: Section topic}** - {brief description} ## Featured Snippet Opportunity - **Type**: {paragraph, list, table} - **Target Query**: {question to answer} - **Format**: {how to structure the answer} ## Competitor Analysis | Competitor | Word Count | Unique Angle | Gap | |------------|------------|--------------|-----| | {site1} | {count} | {angle} | {what they miss} | | {site2} | {count} | {angle} | {what they miss} | | {site3} | {count} | {angle} | {what they miss} | ## E-E-A-T Requirements - **Experience**: {specific examples to include from first-hand experience} - **Expertise**: {depth of coverage required, technical accuracy needs} - **Authority**: {sources to cite, data to include} - **Trust**: {claims to verify, transparency requirements} ## Internal Linking - Link to: {list of existing content to link} - Anchor text suggestions: {list} ## SEO Requirements Checklist - [ ] Keyword in title and H1 - [ ] Keyword in first 100 words - [ ] 1-2% keyword density - [ ] Minimum 3 internal links - [ ] At least 1 external authoritative link - [ ] Meta title: 50-60 characters - [ ] Meta description: 150-160 characters with CTA - [ ] Flesch Reading Ease: 60-70 ``` ## Quality Checklist Before finalizing a brief, verify: - [ ] Primary keyword clearly defined - [ ] Search intent identified and explained - [ ] Word count based on competitor analysis - [ ] All PAA questions captured - [ ] Required sections cover all topics - [ ] E-E-A-T requirements specific and actionable - [ ] Internal linking targets identified - [ ] Featured snippet opportunity noted (if any)