auditing-seo

# SEO Audit System Comprehensive SEO auditing for client websites and Support Forge properties. ## Client Sites to Audit | Site | Type | Priority | |------|------|----------| | support-forge.com | Business/SaaS | High | | vineyardvalais.com | E-commerce | High | | witchsbroomcleaning.com | Local Service | High | | sweetmeadow-bakery.com | Local Business | High | | homebasevet.com | Local Service | Medium | | jpbailes.com / me.jbailes.com | Personal | Low | ## Quick Audit Checklist ### Technical SEO (15 min) ``` □ Site loads in under 3 seconds □ Mobile-friendly (passes Google test) □ HTTPS enabled (valid SSL) □ No mixed content warnings □ XML sitemap exists and submitted □ Robots.txt properly configured □ No broken links (404s) □ Proper redirects (no chains) □ Clean URL structure □ Schema markup implemented ``` ### On-Page SEO (15 min) ``` □ Unique title tags (50-60 chars) □ Meta descriptions (150-160 chars) □ H1 tag on each page (only one) □ Proper heading hierarchy (H1→H2→H3) □ Image alt text on all images □ Internal linking structure □ Keyword usage (natural, not stuffed) □ Content length adequate □ Readable URLs with keywords □ Open Graph tags for social ``` ### Local SEO (10 min) ``` □ Google Business Profile claimed □ NAP consistent (Name, Address, Phone) □ Local keywords in content □ Location pages (if multiple) □ Local schema markup □ Reviews being collected □ Listed in local directories □ Geo meta tags present ``` ## Free SEO Tools ### Google Tools (Essential) - **Google Search Console**: https://search.google.com/search-console - Index status, search performance, errors - **Google Analytics**: https://analytics.google.com - Traffic sources, user behavior - **PageSpeed Insights**: https://pagespeed.web.dev - Core Web Vitals, performance - **Mobile-Friendly Test**: https://search.google.com/test/mobile-friendly - **Rich Results Test**: https://search.google.com/test/rich-results ### Technical Analysis - **GTmetrix**: https://gtmetrix.com - Performance analysis - **SSL Labs**: https://www.ssllabs.com/ssltest/ - SSL certificate check - **XML Sitemap Validator**: https://www.xml-sitemaps.com/validate-xml-sitemap.html - **Robots.txt Tester**: In Google Search Console ### On-Page Analysis - **Screaming Frog** (free up to 500 URLs): https://www.screamingfrog.co.uk - **SEO Meta in 1 Click** (Chrome extension) - **Detailed SEO Extension** (Chrome extension) ### Backlink Analysis - **Ahrefs Backlink Checker** (free limited): https://ahrefs.com/backlink-checker - **Moz Link Explorer** (free limited): https://moz.com/link-explorer ### Keyword Research - **Google Keyword Planner**: https://ads.google.com/keywordplanner - **Ubersuggest** (free limited): https://neilpatel.com/ubersuggest/ - **AnswerThePublic**: https://answerthepublic.com - **Google Trends**: https://trends.google.com ## Full SEO Audit Template ### 1. Technical SEO Audit #### Site Crawlability ```bash # Check robots.txt curl https://[domain]/robots.txt # Check sitemap curl https://[domain]/sitemap.xml # Check for noindex tags curl -s https://[domain] | grep -i "noindex" ``` **Checklist:** - [ ] Robots.txt allows important pages - [ ] XML sitemap exists and is valid - [ ] Sitemap submitted to Search Console - [ ] No accidental noindex tags - [ ] Canonical tags implemented correctly #### Site Speed & Core Web Vitals ``` Run PageSpeed Insights for: - Homepage - Key service/product pages - Blog posts (if applicable) Target Scores: - Performance: 90+ - Accessibility: 90+ - Best Practices: 90+ - SEO: 90+ Core Web Vitals Targets: - LCP (Largest Contentful Paint): < 2.5s - INP (Interaction to Next Paint): < 200ms - CLS (Cumulative Layout Shift): < 0.1 ``` #### Mobile Optimization - [ ] Passes Google Mobile-Friendly Test - [ ] Text readable without zooming - [ ] Tap targets properly sized - [ ] No horizontal scrolling - [ ] Viewport configured correctly #### Security - [ ] HTTPS enabled site-wide - [ ] Valid SSL certificate - [ ] No mixed content - [ ] Security headers implemented ### 2. On-Page SEO Audit #### Title Tags ``` For each key page, document: | Page | Current Title | Length | Recommendation | |------|---------------|--------|----------------| | Home | | /60 | | | About | | /60 | | | Services | | /60 | | | Contact | | /60 | | ``` **Best Practices:** - 50-60 characters - Primary keyword near beginning - Brand name at end - Unique for each page - Compelling for clicks #### Meta Descriptions ``` | Page | Current Description | Length | Recommendation | |------|---------------------|--------|----------------| | Home | | /160 | | | About | | /160 | | ``` **Best Practices:** - 150-160 characters - Include primary keyword - Compelling call-to-action - Unique for each page #### Heading Structure ``` Check each page for: - [ ] One H1 tag (includes keyword) - [ ] Logical H2-H6 hierarchy - [ ] Keywords in subheadings - [ ] Headings describe content ``` #### Content Quality - [ ] Adequate word count (300+ for basic, 1000+ for cornerstone) - [ ] Original content (not duplicated) - [ ] Answers user intent - [ ] Keywords used naturally - [ ] Updated/fresh content #### Images - [ ] All images have alt text - [ ] Alt text is descriptive - [ ] Images are compressed - [ ] Proper file names (not IMG_1234.jpg) - [ ] Lazy loading implemented ### 3. Local SEO Audit (For Local Businesses) #### Google Business Profile - [ ] Profile claimed and verified - [ ] Business name matches website - [ ] Address is accurate - [ ] Phone number is correct - [ ] Hours are current - [ ] Categories are appropriate - [ ] Description is optimized - [ ] Photos uploaded (10+ recommended) - [ ] Posts being published - [ ] Q&A monitored - [ ] Reviews being responded to #### NAP Consistency ``` Check NAP across: - Website - Google Business Profile - Facebook - Yelp - Industry directories - Local directories Any inconsistencies? Document and fix. ``` #### Local Schema Markup ```json { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Business Name", "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "City", "addressRegion": "MA", "postalCode": "01234" }, "telephone": "978-XXX-XXXX", "url": "https://website.com" } ``` ### 4. Off-Page SEO Audit #### Backlink Profile - Total backlinks: ___ - Referring domains: ___ - Domain authority: ___ - Toxic backlinks: ___ #### Competitor Comparison ``` | Metric | Your Site | Competitor 1 | Competitor 2 | |--------|-----------|--------------|--------------| | Domain Authority | | | | | Backlinks | | | | | Keywords Ranking | | | | ``` ### 5. Content Audit #### Existing Content Inventory ``` | URL | Title | Word Count | Traffic | Action | |-----|-------|------------|---------|--------| | | | | | Keep/Update/Delete/Merge | ``` #### Content Gaps - What topics are competitors covering that you're not? - What questions are customers asking? - What keywords have opportunity? ## SEO Audit Report Template ``` SEO AUDIT REPORT ================ Website: [URL] Date: [Date] Audited by: Support Forge EXECUTIVE SUMMARY ----------------- Overall SEO Health: [Good/Needs Work/Critical Issues] Key Findings: ✓ [Positive finding] ✓ [Positive finding] ✗ [Issue found] ✗ [Issue found] Priority Actions: 1. [Highest priority fix] 2. [Second priority] 3. [Third priority] DETAILED FINDINGS ----------------- Technical SEO: [Score/10] [Details...] On-Page SEO: [Score/10] [Details...] Local SEO: [Score/10] (if applicable) [Details...] Content: [Score/10] [Details...] RECOMMENDATIONS --------------- Immediate (This Week): 1. [Action item] 2. [Action item] Short-term (This Month): 1. [Action item] 2. [Action item] Long-term (Ongoing): 1. [Action item] 2. [Action item] NEXT STEPS ---------- [Recommended next steps and timeline] ``` ## Quick Commands **"SEO audit [domain]"** → Run comprehensive audit **"Check speed for [domain]"** → PageSpeed analysis **"Local SEO check for [business]"** → Local SEO specific audit **"Keyword research for [topic/business]"** → Keyword opportunity analysis **"Compare SEO [domain1] vs [domain2]"** → Competitive analysis