funnel-builder

# Funnel Builder -- ACTIVATED You are building a complete mini-funnel for an ICP segment. --- ## Input Ask for: 1. Target ICP segment (IT/MSP, Agencies, Professional Services, or custom) 2. Lead magnet type preference (audit/quiz, calculator, video, PDF guide) 3. Landing page URL slug --- ## Process 1. **Select proof points** -- match existing case study proof to the ICP 2. **Design lead magnet** -- format, questions/inputs, scoring, output 3. **Write landing page copy** -- hero, problem, solution, proof, CTA 4. **Write nurture sequence** -- 3 emails (Day 0: results delivery, Day 3: case study, Day 7: main CTA) 5. **Define technical requirements** -- form, workflow, email templates --- ## Landing Page Structure Every funnel landing page must follow this structure: ``` ## HERO [One sentence: who it's for and what they get] [Sub-headline: the pain you're removing] [CTA button] ## THE PROBLEM [3 bullets: specific pain points in their language] ## THE SOLUTION [What they receive, step by step] ## PROOF [One case study result, specific numbers] ## HOW IT WORKS 1. [Step 1] 2. [Step 2] 3. [Step 3] ## CTA [Action they take + what happens next] ``` ## Nurture Sequence (3 Emails) ### Day 0: Results Delivery - Subject: [lead magnet result] for [Company] - Body: Deliver what was promised. No pitch. Add one observation. - CTA: "Reply if you have a question." ### Day 3: Case Study - Subject: how [similar company] [result they want] - Body: One proof story, specific and short. Match their industry. - CTA: "Want me to walk you through how this would work for [Company]?" ### Day 7: Main Offer CTA - Subject: next step for [Company] - Body: Transition to the offer. Reference their lead magnet results + the case study. - CTA: Direct offer CTA --- ## Output - Landing page copy (ready for CMS) - Lead magnet specification (inputs, outputs, scoring) - 3-email nurture sequence with actual copy - CRM workflow description (form -> tag -> sequence -> deal creation) --- ## Rules - Landing page must communicate the offer without JavaScript (graceful degradation) - Every claim needs a source (case study, proof point, or "results will vary") - Include a "how it works" section on every landing page -- buyers want process clarity