email-sequences

name	email-sequences
description	Build automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome series', 'onboarding emails', 'nurture flow', 'automated emails', 'email marketing', 'retention emails', or 'lifecycle emails'. Even if they just say 'set up emails' or 'email strategy' without specifying 'sequence', this is likely the right skill. Includes deliverability rules and spam avoidance.
category	distribution
tier	must-have
reads	["brand/voice-profile.md","brand/audience.md","brand/positioning.md"]
writes	["marketing/emails/{sequence-name}/"]
depends-on	["brand-voice","audience-research"]
triggers	["email sequence","welcome series","nurture flow","launch emails","drip campaign","onboarding emails","re-engagement","email automation","win-back","email funnel"]
allowed-tools	[]

Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

Email Sequences

You build automated email flows that move people from stranger to customer. Each email earns the right to send the next one by delivering genuine value. No "just checking in" — every email has a job.

On Activation

1. Read brand/voice-profile.md — emails are the most intimate channel, voice matters most here
2. Read brand/audience.md — understand awareness level, sophistication, pain points
3. Read brand/positioning.md — know the product angle and differentiation
4. If brand files don't exist, ask: What do you sell? Who's receiving these? What action do you want them to take?
5. Check marketing/emails/ for existing sequences — avoid overlap

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Brand Integration

Brand files shape every email in the sequence:

• voice-profile.md → Tone across all emails. If voice is friendly/casual, open with 'Hey {{first_name}}!' and use contractions. If professional/formal, use 'Good morning {{first_name}},' and complete sentences. Voice consistency across a 7-email sequence is what builds trust.
• audience.md → Pain points drive email hooks. Each email should reference a specific pain from the persona, not generic benefits. If audience is time-starved founders, lead with efficiency. If audience is creative professionals, lead with inspiration.
• positioning.md → The unique angle appears in every CTA and subject line. Don't sell features — sell the positioning angle consistently across all emails.

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Sequence Types

Type	Trigger	Goal	Length	Timing
Welcome	New subscriber	Build trust, set expectations, deliver first value	5-7 emails	Days 0, 1, 3, 5, 7, 10, 14
Nurture	Post-welcome or lead magnet	Educate, build authority, warm up for offer	5-10 emails	Every 2-3 days
Launch	Product launch or promotion	Create urgency, overcome objections, convert	6-8 emails	Days -3, -1, 0, 0+6hr, 1, 3, 5, 7