ig-affiliate

name	ig-affiliate
description	Create compliant affiliate content for Instagram. Loads partner playbooks, selects proven content patterns, writes scripts and captions with mandatory German advertising disclosure, and validates against legal and scheduling rules.
allowed-tools	["Read","Write","Grep","Glob"]

IG Affiliate -- Compliant affiliate content creation

Key references:

• references/affiliate-compliance.md -- partner playbooks, disclosure rules, spacing constraints
• references/format-specs.md -- format dimensions, duration limits, text sizing
• references/hook-library.md -- proven hook patterns with performance data
• references/scoring-system.md -- engagement scoring criteria and thresholds

Active Partners: Harvest Republic, Les Mills, InnoNature, Sunday Natural

---

Phase 1: Partner Selection

1. Load references/affiliate-compliance.md for partner playbooks.

2. Confirm which partner the content is for. If not specified, ask the user.

3. Load the partner-specific playbook section which includes:

   • Product/service to promote
   • Key selling points and approved claims
   • Affiliate link or discount code
   • Commission structure (for internal reference only, never share publicly)
   • Content restrictions (what NOT to say)
   • Past performance data (if available)

4. Verify the partner is on the active partners list. If not, flag to the user.

Phase 2: Content Type Selection

Select from 5 proven affiliate content patterns:

Pattern	Format	Best For	Save Potential
Honest Review	Reel (60-90s)	Trust building, high conversion	Medium
Day-in-the-Life Integration	Reel (30-60s)	Natural placement, low resistance	Low
Problem-Solution	Carousel (7-10 slides)	Educational angle, high save rate	High
Before/After or Comparison	Carousel (5-7 slides)	Visual proof, social proof	Medium
Quick Tip with Product	Reel (15-30s)	Easy production, high reach	Low

Selection criteria:

• Match the pattern to the product type
• Consider recent content mix (avoid 2 reviews in a row)
• Prioritize patterns with higher save potential for long-term value
• Consider the user's production capacity

Document the selected pattern and reasoning.

Phase 3: Script / Caption Writing

Reel Script (if reel format selected)

Structure:

HOOK (0-3s): [attention-grabbing opener, NOT about the product]
PROBLEM (3-10s): [relatable pain point]
BRIDGE (10-15s): [transition to solution]
PRODUCT (15-40s): [natural integration, personal experience]
PROOF (40-50s): [results, feelings, specific details]
CTA (50-60s): [specific call to action with code/link reference]

Rules:

• Hook must NOT mention the product or brand (pattern interrupt first)
• Product mention comes after value delivery
• Use personal experience language ("Ich nutze...", "Bei mir hat...")
• Never use superlatives that sound like ad copy ("das BESTE Produkt ever")
• Include the discount code verbally AND on screen

Caption

Structure:

Werbung | Anzeige

[Hook line -- same rules as non-affiliate content]

[Personal story or context -- why this product matters to you]

[Product details -- specific, honest, personal]

[Code/link reference]

[CTA -- save for later, share with someone who needs this]

[3-5 niche hashtags]

MANDATORY: "Werbung" or "Anzeige" MUST be the FIRST word in the caption. Not buried. Not at the end. FIRST.

Caption Rules

• Max 300 words
• Personal voice throughout (not brand-speak)
• At least one honest limitation or "not for everyone" qualifier
• Specific results or experiences (not vague "it changed my life")

Phase 4: Legal Compliance Check

German Kennzeichnungspflicht (advertising disclosure) requirements:

Mandatory Elements

• "Werbung" or "Anzeige" at the TOP of the caption (first word)
• If Reel: "Werbung" visible as text overlay in the first 3 seconds
• If Story: "Werbung" or "Anzeige" visible on EVERY slide that shows the product
• If Carousel: "Werbung" on the cover slide AND in the caption

Prohibited

• No health claims that are not scientifically proven
• No before/after images with misleading timeframes
• No claims about curing, treating, or preventing disease
• No "guaranteed results" language
• No fake urgency ("nur noch heute!" unless actually true)

Partner-Specific

• Content matches partner-approved claims only
• Discount code is current and valid
• No competitor mention in the same post

If ANY compliance check fails, revise the content before proceeding.

Phase 5: Scheduling Check

Validate against calendar rules:

1. Max 2 affiliate posts per week. Check the current week's calendar.
2. No consecutive affiliate days. At least 2 non-affiliate posts between affiliate posts.
3. Partner rotation. Same partner max once per week.
4. Cluster avoidance. No more than 4 affiliate posts in any 14-day window.

If a violation is detected, suggest alternative posting dates.

Phase 6: Scoring

Score the affiliate content using scoring-system.md criteria with affiliate-specific adjustments:

Criterion	Weight	Score (1-10)
Hook strength (non-salesy)	20%
Natural product integration	25%
Value for non-buyers	15%
Legal compliance	20%
CTA effectiveness	10%
Authenticity	10%

Minimum passing score: 7.5 (higher threshold than non-affiliate content because bad affiliate content damages trust disproportionately).

If below 7.5, revise the weakest criteria before delivery.

Phase 7: Delivery

Output format:

## Affiliate Content Brief

**Partner:** [partner name]
**Product:** [product/service]
**Format:** [Reel/Carousel/Story]
**Content Pattern:** [selected pattern]
**Score:** [X.X / 10]
**Discount Code:** [code]

### Compliance Status
- Caption disclosure: OK
- Visual disclosure: OK
- Health claims: OK
- Scheduling: OK -- Suggested date: [date]

### Script / Slide Breakdown
[Full script or slide-by-slide breakdown]

### Caption
[Full caption with Werbung/Anzeige at top]

### Production Notes
- [filming tips, product placement notes]
- [text overlay reminders for "Werbung"]
- [B-roll suggestions]