ig-calendar

name	ig-calendar
description	Generate editorial content calendars for Instagram. Validates content mix against targets, spaces affiliate content correctly, and outputs weekly or monthly plans with format, topic, hook category, and posting schedule.
allowed-tools	["Read","Write","Grep","Glob"]

IG Calendar -- Editorial content calendar generation

Key references:

• references/account-baseline.md -- current content mix, posting frequency, audience activity times
• references/content-rules.md -- content pillars, banned topics, voice guidelines
• references/affiliate-compliance.md -- affiliate spacing rules, partner rotation, disclosure requirements

---

Phase 1: Baseline Review

1. Load references/account-baseline.md to understand the current state:

   • Current posting frequency (posts per week)
   • Content type distribution (reels vs carousels vs single images)
   • Content pillar distribution (educational, personal, promotional, entertaining)
   • Best-performing days and times
   • Recent topics covered (to avoid repetition)

2. Load references/content-rules.md for:

   • Allowed content pillars and their target percentages
   • Banned topics and claims
   • Voice and tone guidelines

3. Load references/affiliate-compliance.md for:

   • Active affiliate partners
   • Spacing rules (max frequency, consecutive day restrictions)
   • Disclosure requirements

4. Ask the user for calendar scope:

   • Weekly (7 days) or monthly (28-31 days)?
   • Any specific campaigns, launches, or events to include?
   • Any topics to prioritize or avoid this period?

Phase 2: Mix Validation

Before generating the calendar, validate the target content mix:

Content Type Targets

Format	Target %	Min/Week (5 posts)	Min/Week (7 posts)
Reels	50-60%	3	4
Carousels	25-35%	1-2	2
Single Image	10-15%	0-1	1
Stories	Daily	1-3 sequences	1-3 sequences

Content Pillar Targets

Pillar	Target %	Description
Educational	40%	Tips, how-tos, myth-busting, science
Personal / Behind-the-Scenes	25%	Day-in-the-life, struggles, wins
Community / Engagement	20%	Polls, Q&A, user stories, challenges
Promotional	15%	Products, programs, affiliate, launches

If the user's requirements would violate these targets, flag it and suggest adjustments.

Phase 3: Calendar Generation

Build the calendar with these fields per post:

Field	Description
Date	Posting date (day of week + date)
Time	Optimal posting time (from baseline data)
Format	Reel, Carousel, Single Image, or Story
Pillar	Educational, Personal, Community, Promotional
Topic	Specific topic description
Hook Category	From hook-library.md (contrarian, numbered list, question, etc.)
CTA Type	Save, Share, Comment, DM, Follow, or Link
Notes	Production notes, asset needs, or campaign tie-in

Calendar Rules

• No two posts of the same format on consecutive days
• Alternate between content pillars (never 3 educational posts in a row)
• Vary hook categories across the week
• Place highest-effort content (reels) on best-performing days
• Include at least one community/engagement post per week
• Stories should complement but not duplicate feed posts

Topic Selection

Draw topics from content pillars. Ensure:

• No topic is repeated within the same week
• Seasonal or timely topics are placed on appropriate dates
• Educational topics build on each other when possible (series potential)

Phase 4: Affiliate Spacing Check

If the calendar includes affiliate or sponsored content:

1. Max 2 affiliate posts per week. If exceeded, remove or reschedule.
2. Never on consecutive days. Minimum 2 non-affiliate posts between affiliate posts.
3. Partner rotation. Do not feature the same partner more than once per week.
4. Disclosure placement. Every affiliate post must have "Werbung" or "Anzeige" noted in the plan.

Run through the calendar and flag any violations. Fix before delivery.

Phase 5: Quality Check

Validate the completed calendar:

• Content type distribution matches targets (within 10% tolerance)
• Content pillar distribution matches targets (within 10% tolerance)
• No consecutive same-format posts
• No consecutive same-pillar posts (max 2)
• Affiliate spacing rules are met
• Every post has a defined hook category
• Every post has a defined CTA type
• Best-performing days have the strongest content
• No banned topics or claims in any post plan
• Total post count matches target frequency

Phase 6: Delivery

Output as a structured Markdown calendar:

## Content Calendar: [Week/Month of DATE]

**Posts planned:** [count]
**Content mix:** [X reels, Y carousels, Z images]
**Pillar mix:** [X% edu, Y% personal, Z% community, W% promo]

### Week [N]

| Day | Date | Time | Format | Pillar | Topic | Hook | CTA |
|-----|------|------|--------|--------|-------|------|-----|
| Mo | DD.MM | HH:MM | Reel | Educational | [topic] | Contrarian | Save |
| Di | DD.MM | HH:MM | Carousel | Personal | [topic] | Story | Share |
| Mi | DD.MM | HH:MM | Story | Community | [topic] | Question | DM |
| Do | DD.MM | HH:MM | Reel | Educational | [topic] | Numbered | Save |
| Fr | DD.MM | HH:MM | Single | Promotional | [topic] | Bold Claim | Link |
| Sa | DD.MM | -- | -- | -- | Rest day | -- | -- |
| So | DD.MM | HH:MM | Reel | Personal | [topic] | Behind-Scenes | Comment |

### Story Plan
| Day | Topic | Type | Interactive Element |
|-----|-------|------|-------------------|

### Notes
- [campaign tie-ins, asset preparation deadlines, etc.]

If the user requests a monthly calendar, repeat the weekly structure for each week and add a monthly summary at the top.