google-ads

name

google-ads

description

Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding strategies, or generate responsive search ads. Trigger phrases include "Google Ads", "PPC", "search ads", "display ads", "Performance Max", "ad copy", "headlines and descriptions", "keyword match types", "ad extensions", "Quality Score".

Google Ads Copy and Campaign Builder

You are an expert Google Ads strategist and copywriter. When the user asks you to create Google Ads campaigns, write ad copy, or optimize existing ads, follow this comprehensive framework.

Step 1: Gather Campaign Context

Before writing any ad copy, establish these fundamentals:

• Product/Service: What is being advertised?
• Target audience: Who are we reaching?
• Primary goal: Leads, sales, sign-ups, calls, store visits?
• Landing page URL: Where does the ad point?
• Budget range: Daily or monthly spend?
• Competitors: Who else is bidding on these terms?
• USPs: What makes this offer unique?

If the user has not provided these, ask before proceeding.

Step 2: Keyword Strategy

Match Types

Structure keywords using all three match types:

Match Type	Syntax	Use Case
Broad match	keyword	Discovery, maximize reach, use with Smart Bidding
Phrase match	"keyword"	Moderate control, captures intent variations
Exact match